LIV Sports Records Close to a Million Live Video Streams during 2014 FIFA World Cup
July 14, 2014 - Mumbai, Maharashtra, India
Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “The 2014 FIFA World Cup digital viewership is a gratifying proof of LIV Sports’ success since its launch a little over a month ago. Our goal was to redefine the way sports content is viewed and consumed in India via a new category – “Sportainment”. We are glad to see that Sports fans have engaged with LIV Sports.”
The top 3 matches, by time spent were –
FINALS – Argentina vs. Germany – 48 mins
Semi-finals – Netherlands vs. Argentina – 42 mins
Quarter finals – Netherlands vs. Costa Rica – 41 mins
Of the total traction observed on LIV Sports, the maximum percentage of unique views came from the six metros (53%) with Mumbai and Delhi in the lead (13% each), followed by Bengaluru (10%). 83% of the total viewers in the country were within the age bracket of 18-34 years. The 2014 FIFA World Cup on LIV Sports also attracted 25% female viewers; engagements like the Predictor, “Mohit Bana Messi – Jerseyfy Me” and “Pehchaan Kaun” helped achieve this.
LIV Sports also registered phenomenal numbers in terms of Social presence. The Blogger outreach programme enabled a reach of over 2.85 Mn.
Launched in June this year, LIV Sports is the Official Mobile and Internet Broadcaster for the 2014 FIFA World Cup. LIV Sports offers both LIVE and Video-on-demand match content, with rich and informative statistics and analysis. Login to LIV Sports online – www.LIVSports.in, and via the iTunes and Google Play App Stores. Also, you can download the app by sending <SPORTS> to 52525
Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is India’s leading television network. It comprises Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.
SONY Entertainment Television, Sony HD, MAX, SAB, MIX, PIX, SIX, SIX HD, AXN, Animax, Aath, Discovery Channel, Discovery Channel Tamil, Animal Planet, TLC, Discovery Science, Discovery Turbo Discovery Kids and Discovery HD World, it also distributes the leading News network in the country - the TV Today Network channels - Headlines Today, AajTak and Tez and the premium Sports’ channels - Neo Prime & Neo Sports.
Photo Caption: Info-graphics
Source: Business Wire India