Kerala Tourism Attracts more Tourists with New Initiatives
February 7, 2014 - Mumbai, Maharashtra, India
New Initiatives in God’s Own Country
Government of Kerala has rolled out two new initiatives ‘Seaplane Project’ and ‘Project Muziris’ in order to enhance the travel experience and add to its array of tourist sites. Where the former project is aimed towards improving last mile connectivity by air to its destinations across state, the latter is directed to reinstate the historical and cultural significance of the legendary port of Muziris.
For the Seaplane Project the plan is to provide service initially in the priority circuit, consisting of the three airports of Trivandrum, Cochin & Calicut and the prime destinations viz. Astamudi, Punnamada, Kumarakom, Bolgatty and Bekal in the state.
The Muziris Heritage Site (MHS) stretches across from the municipality of North Paravur in Ernakulam district to that of Kodungalloor in Thrissur district. Project’s objective is to promote awareness and understanding of the cultural distinctiveness and diversity of Muziris. More than 25 museums will be there to showcase the Muziris Heritage.
On the trail of the Spice Route
Another amazing initiative in the offing is the Spice Route Revival Project. Kerala's initiative to revive and promote the two millennia-old spice route, that links the south western coast of India up to Europe, through tourism has received a boost, with the United Nations World Tourism Organisation (UNWTO) pledging support to the venture. Delegates at a three-day international meet in August on Silk Road tourism organized by the UNWTO in the northwestern Chinese city of Dunhuang appreciated a presentation on Spice Route.
Other Noteworthy Projects
Kerala Tourism has come out with a unique nature based soft adventure holidays program NATVENTURE. The idea behind this is to use the key tourism products - - Wildlife, Hill Stations, Beaches, Backwaters etc and engage the possibilities of adventure activities they present. Kerala Natventure activities include Trekking, camping, Rock Climbing, Jungle, Wildlife safaris, Bird watching, Cycling, Kayaking, Canoeing and paragliding.
Another forward initiative is the virtual world launch of the new 'Great Backwaters' campaign. Ahead of the traditional media, the campaign is to unveil the state's majestic backwaters as a single destination.
A new campaign, Home of Ayurveda was also launched to promote Ayurveda through all medium. Introduced Bakelasa new destination in north Kerala.
From a seasonal tourist place, Kerala was elevated to an all season destination through a successful Dream Season campaign launched during the off-season.
To identify and promote 40 new destinations in five years, over 40 new tourist centres have been spotted, project reports prepared and sanctioned for development.
Real progress in the Virtual world
In a short span of time, Kerala Tourism has made a mark in the Digital world. Kerala Tourism has 852238 Fans on Facebook, 20818 followers on Twitter and the Kerala Tourism YouTube channelhas 5
Source: Business Wire India