Is This What Happiness Sounds Like? Coca-Cola Celebrates International Day of Happiness with Mash-up of Upbeat Songs from around the World
March 20, 2014 - Atlanta, United States
As the world recognizes International Day of Happiness, Coca-Cola is joining the celebration by releasing Happiness Remix, a brand new track designed to bring out the happy in all who hear it. The track can be downloaded for free on Coca-Cola Journey.
Happiness Remix is the latest addition to the Coca-Cola Open Happiness campaign which has launched in over 200 markets worldwide. To learn more about the making of Happiness Remix and to get to know the artists involved, visit Coca-Cola Journey at http://www.coca-colacompany.com/stories/is-this-the-worlds-happiest-song. (Photo: Business Wire)
Produced by acclaimed pop music ‘super producers’ Rock Mafia, Happiness Remix is an infectiously upbeat pop song, which fuses beats, melodies and rhythms from 17 songs created by independent artists from around the globe.
To find the songs for Happiness Remix, Coca-Cola worked with music licensing agency Music Dealers to inviteemerging artists from around the globe to create a track inspired by a place of happiness.
Tim James and Antonina Armato, the talented duo behind Rock Mafia have worked with global superstars Miley Cyrus, Selena Gomez, Aloe Blacc and Mariah Carey. Combining the science of making people happy with the art of creating a hit song, Rock Mafia consulted respected music psychologist Professor Adrian North - author of the report ‘How to Produce Happy Music’ - on the creation of the track.
“I found the science fascinating! For me as a musician, I approach music from the heart,” said Tim James. “I believe in channeling inspiration but we were blown away with how, psycho-acoustically, music affects people, and which note combinations have this profound effect. It was great to see how aligned we were on what great music is and what moves people.”
Armato continues, “I don’t think anyone has ever done something like this before. It definitely put a smile on everyone’s face.”
Professor North, a respected music psychologist based at Curtin University in Australia, described some of the theory behind making happy music. “Universally, music is one of the most powerful stimulators of happiness. Different things make people happy, but there are ways, through music, to help deliberately evoke happiness through the arrangement of beats and melodies.”
“The Coca-Cola brand mission is to refresh the world and inspire moments of happiness,” said Joe Belliotti, Head of Global Music Marketing, The Coca-Cola Company. “We’re celebrating International Day of Happiness by releasing a song that we hope will literally make people feel happy. It’s up to music fans to decide, but we hope everyone enjoys listening to Happiness Remix.”
The video for Happiness Remix is a montage of happy moments featuring the artists as well as footage from Coca-Cola ads from around the world. Happiness Remix is the latest addition to the Coca-Cola Open Happiness campaign which has launched in over 200 markets worldwide.
To learn more about the making of Happiness Remix and to get to know the artists involved, visit Coca-Cola Journey.
International Day of Happiness was established by the United Nations to further the idea that happiness is a fundamental human right and everyone deserves the chance at a happy, healthy life.
Notes to editors:
The full list of Music Dealers artists included in the track is as follows:
Professor Adrian North’s research on the psychology of music is available at: http://healthsciences.curtin.edu.au/teaching/psych_people.cfm/Adrian.North
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world's most valuable and recognizable brands, our Company's portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at www.coca-colablog.com or find us on LinkedIn at www.linkedin.com/company/the-coca-cola-company.
About Rock Mafia
Rock Mafia is best known for their breakout successes in writing, producing and launching huge artist careers which resulted in over 50 million albums sold, eleven multi-platinum # 1 hits, and seventeen top 5 records. Rock Mafia has worked with artists like Wyclef Jean, Aloe Blacc, Miley Cyrus, Green Day, Timbaland, and many others. Currently, Rock Mafia scored another number one success with their production of ‘Stars Dance’ for Selena Gomez, which went straight to #1 on the US Billboard charts, as well as # 1 on the world wide global album charts and is Gomez’s follow up to the Rock Mafia production "Love You Like A Love Song," which also has achieved numerous platinum awards all over the world, and was certified 4X platinum in the US alone.
About Music Dealers
Music Dealers™ is a global music technology company that provides clients in the advertising, television, film and gaming industries with the highest quality emerging music to enhance their work. Powered by a global artist community of the world’s top breakout artists, Music Dealers crowd-sources existing and original music, procures brand partnerships and offers the largest emerging artist music-licensing database in the world. In 2011, Music Dealers cemented a groundbreaking partnership with The Coca-Cola Company, which secured Music Dealers’ position as the organization's exclusive global music partner and earned Coca-Cola a minority stake in the company. Music Dealers is based in Chicago, with offices in Los Angeles, New York, Atlanta, London and Mexico City.
For more info, please visit: www.musicdealers.com.
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Source: Business Wire India