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Intuit QuickBooks Partners with Delhi Daredevils for IPL 2014

April 22, 2014 - New Delhi, Delhi, India

Intuit Inc. (Nasdaq: INTU), today announced its partnership with the Delhi Daredevils cricket team for the IPL season 2014. This is Intuit’s first major sports endorsement in the country and the company will soon be rolling out a nation wide campaign for small business and accountant cricket fans.
Intuit is the No.1 cloud business and financial management software for small businesses and accountants, with more than 1.5 million users worldwide as of February 2014. Intuit QuickBooks, the company’s flagship product was launched in India in 2012, providing users with easy access to their finances through an internet-connected computer or data plan-enabled smartphone.
Speaking on the partnership Nikhil Arora, Vice President and Managing Director, Intuit India said, “Intuit is thrilled to be partnering with Delhi Daredevils one of the leading teams in IPL. At Intuit the culture of enterprenuership is core to what we do, small teams are tasked to solve for key customer painpoints while delighting them everystep of the way. Through this association we celebrate awesome teams at Intuit and Delhi Daredevils.”
This partnership also comes at a special time for us we have just crossed 100,000 signups for Intuit QuickBooks India. As a token of our gratitude we’ll be hosting a fully paid trip for the first paid small business and the first paid accountant user of Intuit QuickBooks to watch a live Delhi Daredevils match. We’ll also be soon announcing the launch of a nationwide campaign which will give small businesses and accountants in India an oppurtunity to interact with the Delhi Daredevils players and watch some exciting matches live.” added Nikhil Arora.
Intuit is happy to announce that Exotel a Bangalore based startup that offers virtual business phone system services to small businesses is the first paid small business user and Balakrishna & Co a chartered accountant firm based in Bangalore is the first paid accountant user of Intuit QuickBooks. These two users will get a unique oppurtunity to watch a live match in Delhi along with the Intuit team. Also noteworthy is Exotel was one of the winning startups that received the highest funding of INR 2.5 crores  through the Intuit Super Angles initiative in 2012 and Pawan Sharma of Balakrishnan & Co was the winner of the Intuit QuickBooks Excellence Awards 2013 under the Cloud Savvy Accountant of the Year  category.
We at Delhi Daredevils are proud to associate with Intuit India. Intuit is a financial solutions company for small businesses and accountants. Intuit has innovation and collaboration as its core values and we at Daredevils believe those two components are key for our team’s success also. We at Delhi Daredevils believe this innovation and partnership will provide the opportunity to share new skills with the Intuit employees as well as with our players.” said Hemant Dua, CEO, Delhi Daredevils.
GMR Sports, the Delhi Daredevils franchise owners are backed by the GMR Group. The Delhi daredevils have a strong squad line-up for the season captained by the globally recognized Kevin Pietersen, who is credited with the ‘switch hit’ and has a blistering strike rate of 141 in T20 matches.
Intuit QuickBooks lets small businesses easily create localised invoices, pay bills and track expenses. The easy-to-use, cloud-based service needs no professional accounting training and allows the small business owners to take data-driven business decisions on the move.
About Intuit India 
Intuit is a leading provider of business and financial management solutions for small and mid-sized businesses in the country. Intuit India, the company’s first venture in Asia Pacific, commenced operations in 2005 and currently has more than 700 employees across offices in Bangalore, Mumbai and New Delhi. Intuit stands on the core principles of customer-driven innovation and improving the financial lives of its customers profoundly with product offerings such as Intuit QuickBooks in India. Intuit has been recognized as the 9th best company for Rewards and Recognition, 6th Best Employer in India, Top 10 Best Places to Work for in India by Great Places to Work Institute. For more information, please visit

About Intuit Inc.

Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals. Its flagship products and services include QuickBooks®, Quicken® and TurboTax®, which make it easier to manage small businesses and payroll processing, personal finance, and tax preparation and filing. provides a fresh, easy and intelligent way for people to manage their money, while Demandforce® offers marketing and communication tools for small businesses. ProSeries® and Lacerte® are Intuit's leading tax preparation offerings for professional accountants. Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year 2013. The company has approximately 8,000 employees with major offices in the United States, Canada, the United Kingdom, India and other locations. More information can be found at

Source: Business Wire India


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