Indian Rayon (A division of Aditya Birla Nuvo Limited) Brings Cutting Edge Technology in Viscose Filament Yarn to India
January 22, 2014 - Mumbai, Maharashtra, India
The Enka brand was recently launched by Indian Rayon at Surat at a fashion show in the event titled “from plantation to panache”. Ms. Archana Kochhar renowned designer showcased her collection “Chokhi – inspired by the art of Rajasthan’s historical architectures. Actor Soha Ali Khan graced the occasion.
Talking about the benefit of this manufacturing set up in India, Mr. Lalit Naik, Deputy Managing Director of ABNL said “The production of yarn on Enka machines would give an edge to the Indian Rayon business and also give flexibility to customers in procuring the Enka branded yarn from Indian plant.”
This step is clearly aligned to the need of Indian market today, stated Dr. Bir Kapoor, the President and unit Head of Indian Rayon. “With the growing demand of superfine fabrics in India, especially in women’s apparel and saris, Indian Rayon would be able to entrench its VFY more intensely into discerning markets”, he commented.
Enka yarn has uniform cross sectional properties, high tensile strength, uniform elongation, high brightness and whiteness properties, in addition to the well-established properties of viscose filament yarn having high lustre and colour brilliance, extreme comfort, skin-friendly, soft and smooth feel, unique drape and fluidity. Though manmade to suit diverse textile specifications, this has its origin in cellulose drawn from wood pulp and hence is 100% natural and bio-degradable. As Ms. Archana Kochhar says “I have used fabrics made from viscose filament yarns. The fabric is a delight to work with especially for the feel and the fall in the superfine fabrics”.
About Indian Rayon
Indian Rayon, a Unit of Aditya Birla Nuvo, is India’s leading producer of Viscose Filament Yarn located in Veraval, Gujarat and having a heritage of 50years.Aditya Birla Nuvo Ltd. (ABNL) is a USD 4.75 billion business, which is a part of the USD 42 billion Indian multinational, the Aditya Birla Group.
About ENKA GmbH and Co
ENKA GmbH and Co., Germany, a subsidiary of ICIG (International Chemical Investor Group), is a world class manufacturer of Viscose Filament Yarn. It was founded in 1899 in Glanzstoff and is today reckoned not only in the European markets but also global for quality, technology and sustainability standards.
Source: Business Wire India