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Entertainment and Knowledge Assured – Srujan Dreams eCommerce Portal Launched

April 21, 2014 - Pune, Maharashtra, India

Srujan Dreams Pvt. Ltd’s website ( ) was launched recently in an impressive function at Pune. Srujan Dreams Pvt. Ltd., thru its website deals with own published; digitally encrypted books, Audio-books, Comics, along with Videos and Music albums in different languages.

The theme song of Srujan was also launched alongside

Chief Guest Shri Vaibhav Joshi, Directors of Srujan Sunil Govardhan, Vikram Bhagwat and Jayant Ponkshe at launch ceremony

Current Scenario of Digitized Products

Though e-book, digital music was unexplored area in India few years back, there is dramatic change now. With the increase in new devices like smartphones, Tabs, the eBook sale too experiencing surge significantly. The survey conducted by National Book Trust suggests that ¼ th of the youth population (more than 83 millions) identified themselves as book readers. Most of them are gadget-freak and inclined towards digital books.

One of the survey estimated the total size of the Indian book market is about Rs.  3750 crore. The online book industry is presently worth over Rs. 59 crore and is expected to witness a rapid growth due to wide scale Internet penetration in tier II and tier III level cities. The estimated growth rate of eBook is over 35%as against 15% of overall growth of Indian publishing industry. The pricing pressure in printed book industry will give more sway to eBook industry.

Indian music industry that has registered the growth 9.64% in 2010 and it was estimated worth Rs 8.53 billion, is today facing many challenges. According to FICCI-KPMG estimates decline in revenue of physical format (CDs) music. As physical format is facing challenges of price pressure, and mainly piracy the digital format will get a major boost. The industry is expected to grow at CAGR of 17% by 2015, the digital music will share a larger pie.


Srujan’s Initiative

Taking the help of technology, Srujan is committed to deliver digitized books, music, and video to all members wherever they may be and that too at most reasonable price. Srujan will take utmost care to protect product from piracy & free distribution by encrypting it’s all downloadable products.

Srujan would like to break not only geographical boundaries but technological  constraints too. Hence Srujan has a plan to roll out its mobile Apps for iOS and Android devices. This will make Srujan products accessible to all users on-the-go.

About Company

Srujan DreamsPvt. Ltd. co-founded in September 2013 by Mr.Vikram Bhagwat who is involved in creative field since 1979 as a play writer and screen play writer,Mr.Jayant Ponkshe, an Information Technology expert of repute, and Mr.Sunil Govardhan a Chartered Accountant by profession.


Srujan wishes to become an effective catalyst in realizing dreams of creative talent. The main objective of Srujan is to provide effective and efficient digital portal for young and talented artists, who cannot find effective platform to reach their audiences and  satisfy intellectual needs of huge population all over world, Srujan aims to spread knowledge and entertainment through its digitised products d-Books, d-Music, d-Videos.


Srujan pays royalty to all product owners (copyright holders) every month based on sale of his/her respective products. Srujan is coming up with the online system specially for product owners thru which they will get the information about the sale of their products anytime and from anywhere. As the entire business is digitized (online), Srujan has a total transparency in transactions.

Though currently focused on Marathi, Hindi, English and Gujrati, Srujan would be a multi-lingual, global business platform dealing in own published digitized books, along with Video and Music.

Get published with Srujan

Srujan is accepting literature, music, short films, plays, one act plays for publishing it on its portal in digitize form. Srujan will publish your creation on approval from its editorial board. 

Srujan does not charge anything to authors to publish their book. However, Srujan also offers them to invest in production of book if you wish. If author invest in production cost, Srujan pays royalty at higher percentage.

Srujan does not expect any funding from short film makers, music producers, (or content providers) to post their products on Srujan’s website. Srujan expects some share from the products sale. 

Interested artist (authors, film makers, music producers, content providers) may send email or contact on following contact details for more information.

Vikram Bhagwat  : (+91) 8879115114  email:
Jayant Ponkshe  : (+91) 9869617620  email:

Photo Caption: Chief Guest Shri Vaibhav Joshi, Directors of Srujan Sunil Govardhan,  Vikram Bhagwat and  Jayant Ponkshe at launch ceremony 

Display of Srujan’s products launched

Source: Business Wire India


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