Dalmia to Sell Olive Oil Brands
June 8, 2014 - New Delhi, Delhi, India
OliRyze, a blend of 70% Rice Bran Oil and 30% Olive Oil, was launched in 2013 as an entry level product to upgrade users of other oils to healthier oils. OliRyze was promoted as a healthier alternative to Rice Bran Oil which itself is promoted as a healthy oil as compared to other seed oils.
DCPL is the flagship company of promoter VN Dalmia. Olive oil grew at a rapid pace till 2013 showing 45% compound growth over 5 years as Indians switched to olive due to its enormous health benefits. India is world No.1 in cardiac patients. Over 40% of urban Indians have high cholesterol and triglycerides. 140 million people in India have high blood pressure. India is one of the diabetic capitals of the world. The high percentage of mono-unsaturated fat in olive oil (75%+) and the low saturated fat addresses all three issues: heart disease, diabetes and hypertension. In addition, the high anti-oxidants in olive oil fight cancer and increase life expectancy.
Source: Business Wire India