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Cornitos is the Snack Partner for Jaypee Punjab Warriors


January 24, 2014 - New Delhi, Delhi, India

Cornitos, the flagship brand of Green Dot Health Foods Ltd has announced its association with the Hockey India League (HIL) team – Jaypee Punjab Warriors. Cornitos is the snack partner for the team this season and the association will be promoted by both partners through their communication and social media channels. Cornitos is promoting their exclusive range of their Nacho products through Jaypee Punjab Warriors team and their players. Players of Punjab Warriors team expressed their contentment to be with the premium and healthy snack brand of India.
 
Speaking about the announcement, Mr. Vikram Agarwal, Founder & Director of Green Dot Health Foods Limited, says, "We are extremely happy to announce our partnership as the associate snack partner of Jaypee Punjab Warriors India. The Cornitos brand communication and social media marketing approach are aimed to connect with the youth and sports lover of India. Hockey, and in specific the HIL format resonates with the game that’s been a part of our culture for decades. The best part of the HIL format is that it provides young talent a chance to play with the star players of all the teams to showcase their hockey skills and prove their nerve. We are proud to be with the star team of HIL and we are excited with the opportunity to align with them as their snack partner."


Talking about the association, Mr. Askari Zaidi, CEO, Jaypee Punjab Warriors said, "We value our association with Cornitos. With HIL, hockey is getting popular once again in the country and many brands are now looking beyond cricket. We’re hopeful to have a long relationship with Cornitos.”

As a part of its social media campaign, Cornitos will leverage the Jaypee Punjab Warriors association to create engagement and social buzz. Cornitos followers will get an opportunity to participate in contests, promos and campaigns on their social media channels and these will include a chance to win passes to their favorite matches.

Cornitos has a Pan India presence across all major cities and its range of products is available in retail stores, airlines, airports, multiplexes, cafes and lounge bars. Cornitos available in India at Big Bazaar, easyday Market, HyperCity, Spar, More, Total, SpiceJet, Lfs, Nilgiris, Spencers, M.K.Retail, DMart, JetKonnect, Indigo, Star Bazaar, Heritage, SRS Cinemas, WHSmith, TwentyFourSeven, Sabka Bazaar, Skygourmet and other leading retail stores .

The Jaypee Punjab Warriors will face Delhi Waveriders in the opening match on 25th January at the new Hockey Stadium in Mohali, JPW’s home base.

About Green Dot Health Foods

Green Dot Health Foods Ltd. is a part of the well known ‘Globe Capacitors’ Group of Companies. Promising to revolutionize the Indian FMCG Market, Green Dot Health Food Ltd. is a company with a strong business front, imbibed with innovation, leadership and values, through an experienced team of professionals. The company seeks to create a benchmark in the snack market both nationally and internationally by delivering new innovative products to the Consumer.

Equipped with fully automated state-of-the-art food processing unit in a hygienic manufacturing environment, team Cornitos is committed to provide Quality products to customers. The manufacturing facility is spread over an area of 6000sqm at Roorkee, Haridwar District, Uttarakhand with a capacity to manufacture 250 kg per hour of Corn Tortilla chips .Our manufacturing unit also boasts of an R & D Lab exclusively for its products.

Our Presence

Our Flagship Brand CORNITOS now have a pan-Indian presence, with our products hitting the stores in all major cities, adding on exciting new flavours periodically. To name a few major stores that our products are available across the country are: Food Hall, Spencer’s, EasyDay, Carrefour, More, Hypercity, Auchaan, Big Bazaar, WH Smith, Nilgiris, Le Marche etc.

Our range of product is also available across major airlines including SpiceJet, Jet Airways and Indigo. We are also present in major Multiplexes, Airports and in Café Coffee Day, Au bon Pain cafe outlets.

Our products are also exported to various countries across the Globe including USA- a special ‘No Onion No Garlic’ range, China, Nepal, Singapore, Nigeria, Ghana and Sri Lanka. We will soon be launching our products in Thailand, Korea and Bangladesh. The company can also boast of being one of the few companies in India to export FMCG product to China.

Source: Business Wire India

BusinessWireIndia

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