‘Brand Vinci’-Decoding Brand Facets
August 13, 2014 - Bangalore, Karnataka, India
The book decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs, B- school students and could also be highly applicable to one’s own personal life. Based on interactions with marketing professionals during workshops and client engagements, this book unravels the secrets of branding concepts for brand owners, managers and students. It inspires and helps the reader to appreciate key facets of branding and treat the references provided as illustrative examples, which would in turn allow them to reflect upon the brands they are engaged with.
Speaking on the occasion, Pavan Padaki said, “Little did I realize that my passion would eventually become my career. Being in the world of brands for 25 years, I am confident that through my book, many would benefit by applying these brand facets to their personal lives as well. I strongly believe that, brands too have life like us. Because brands are as human as us.”
Subroto Bagchi, co-founder and Chairman, Mindtree added, “This is a strikingly original, well-branded work on branding. I recommend it to every entrepreneur as a primer on the subject; it is a must-read."
C K Venkataraman, CEO Jewelry, Titan Company Ltd. said “The book serves as a very good refresher for all of us who may have got rusty on the subject or developed some blind spots.
R. Balki, Chairman and Chief Creative Officer, Lowe Lintas (India), Ad filmmaker, writer, film director said, “Pavan's book is a gentle delight that tells students how to treat brands, remind practitioners how to continue treating brands and refreshes teachers with new brand lessons.”
Former Indian cricket captain, Coach and Cricket Commentator Rahul Dravid mentioned, “I always thought branding was for business school students. This book gives a good idea of what a brand could be missing or if it is doing very well for itself.”
Also, K V Sridhar ‘Pops’, Ex-Chief Creative Officer India subcontinent at Leo Burnett said, “Brand Vinci" is quite an enlightener, Pavan Padaki deals with the complex subject of Brand management in a simple human way and have introduced new "P's" of marketing: Purpose, Perspective, Property and Protocol.”
Priced at Rs. 299/- Brand Vinci is published by Bloomsbury India and is available across all the leading book stores in India and also on leading websites such as Flipkart, Amazon etc.
About the Author:
Pavan Padaki, Brand Practitioner & Principal- Insights-In Sight consulting
Director- Insights & Creative, brand-comm
Popularly known as the Insight Guru amongst his peers and clients for his ability to make them see the unseen, Pavan practices the fine art of integrated marketing communication. With a rich experience of over 25 years in client management, research, account planning, creative, public relations and corporate training, he specializes in discovering insights in the world of brands, creativity and business.
Pavan has trained over 200 brand managers and advertising professionals to apply key brand facets to their business and brands. Participants include senior marketing professionals from organizations such as Toyota, Titan, Nokia, Lowe Lintas, UB Group, TVS, Deutsche Bank, TTK Prestige, Randstad, Total Gas, Indus League, Dalmia Cements, Fortis Hospitals among others.
As a profession, he helps corporates put their brands on track by identifying and working on various brand dimensions. He has engineered over 75 brands by masterminding brands in terms of Brand Positioning, enhancing Brand Properties, strategizing and executing Brand Identities and communication campaigns. He has scripted and executed over 50 TV commercials on air.
Pavan has been instrumental in building brand-comm since its inception and is a principal brand consultant heading strategy and creative. You could enrich and share your insights on successful brands, creativity and business at: www.InsightsInsight.com orchestrated by him.
Photo Caption: Brand Vinci by Pavan Padaki
Source: Business Wire India