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Armani/Roca will Create Bathrooms at The World Towers by Lodha Group in Mumbai, The Tallest Residential Building in the World

June 4, 2014 - New Delhi, Delhi, India

A symbol of luxury around the world, the Armani/Roca collection will now be featured in the bathroom spaces of the luxury development The World Towers by Lodha Group in Mumbai, India, the tallest residential building in the world. This collection is a unique concept in bathroom interior design, which is based on integrating all of the required elements into a space in a comprehensive configuration.
The result of the collaboration between two leading firms in their respective sectors, the Armani/Roca collection combines the aesthetic values that define the prestigious Italian design house with the advanced technological solutions of Roca. Bringing these concepts together results in a bathroom design in which harmony and sensuality meet comfort and elegance. This balance is made possible by the selection of materials, the variety of textures, and the surprising use of space.

The unique Armani/Roca concept will be used in The World Towers, India’s most coveted address - thanks to an agreement between Giorgio Armani and luxury property developer The Lodha Group  Located around a grand 2-acre courtyard in an 18-acre expanse in South Mumbai, The World Towers will be the first design in Asia by the Armani/Casa Interior Design Studio which will have exclusive  three- and four-bedroom residences, luxurious villas with private swimming pools, and duplex mansions with personal swimming pools, gymnasiums and elevators.  
The innovative bathroom collection by Armani/Roca has become a symbol of luxury and fine taste throughout the world.  It also occupies a leading position in some of the most luxurious commercial districts in the principal capitals of fashion, such as Madison Avenue in New York and Xintiandi in Shanghai.

Roca in India

Roca's participation in one of the most ambitious and luxurious real estate projects in India provides a great opportunity to convey the values of leadership, design and innovation that characterise Grupo Roca's products in a market that is key to the current growth strategy of the company. This strategy is based on a strong presence in the principal emerging economies of the world. Roca currently has five plants and a staff of more than 3,000 people in India.

About Roca

Roca is the world leader in defining bathroom spaces and is a strong reference point within the world of design. The company is currently in 135 countries and has 72 production facilities spread over five continents.
Dedicated to constant innovation and development, Roca is deeply committed to the design excellence of its products. Its goal is to offer its customers spaces that stimulate all five senses, providing a unique bathroom experience.
Roca's position as a world leader is reflected in its creation of highly versatile products that can easily be adapted to satisfy consumer habits globally – products that offer customised solutions to meet all demands.
At Roca, a process of continuous integrated research, design and innovation creates a vision for a future of comfort and wellbeing. Thanks to its efforts, Roca is the brand of reference worldwide for the creation of luxurious and inventive bathroom spaces. 

About Armani

The Giorgio Armani Group is one of the leading fashion and luxury goods groups in the world today, with over 5,300 direct employees and 12 factories. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewellery, fragrances and cosmetics, and home furnishings, under a range of brand names: Giorgio Armani Privé, Giorgio Armani, Emporio Armani, Armani Collezioni, AJ | Armani Jeans, A/X Armani Exchange, Armani Junior and Armani Casa. The exclusive distribution network of the Group comprises 650 stores worldwide (directly owned and freestanding third-party): 87 Giorgio Armani boutiques, 2 Giorgio Armani Accessory boutiques,196 Emporio Armani stores, 33 Armani Collezioni stores, 202 A/X Armani Exchange stores, 21 AJ Armani Jeans stores, 12 Armani Junior stores and 53 Armani/Casa stores, in 46 countries.


More than ten years after its foundation, Armani/Casa is a world leader in the luxury furnishings sector. A byword for elegance and style, it stems from Giorgio Armani’s living dream of a warm, harmonious, highly comfortable and sophisticated haven. Furniture and furnishing accessories, objects, lamps and exclusive fabrics are the key points in the Armani/Casa Collection. Kitchen and bath systems subtly merge stylistic features and technology. Armani/Casa places an Interior Design service at the disposal of those who wish to create the perfect Armani environment. Over the years this service has acquired increasing versatility, focusing its stylistic experience on pleasing the most demanding clients. Several projects for private residences together with key partnerships with international real estate promoters have been launched to develop the goal of single-minded excellence and exclusivity. Armani/Casa is present in 40 countries worldwide, with a total of 53 outlets, comprising 31 mono brand stores and 22 shops-in-shops. 

The Lodha Group:
Privately held Lodha Group is India’s No 1 real estate developer with net sales exceeding INR 8,700 crores in FY 12-13. The Group is currently developing over 35 million sq.ft. of prime real estate, with over 20 projects in London, Mumbai, Pune & Hyderabad. The company is one of the largest employers in Mumbai with over 3400 direct associates and over 25,000 workmen at its sites. It is constructing the world’s tallest residential tower, World Tower, in Mumbai and has brought some of the top global names including Armani/Casa, Trump, Philip Starck, Jade Jagger, Greg Norman and Pei Cobb Freed to India. In the last 12 months, the group has acquired four landmark land parcels. The two landmark parcels in London - MacDonald House in Prime Central London from the Canadian Government for a consideration of over GBP 300 million and New Court on Carey Street. The other two in Mumbai - the 17 acres Mumbai Textile Mills parcel for ~Rs. 2,727 Crore from DLF and the landmark Washington House property from the American government on Altamount Road in Mumbai

Photo Caption:  Armani/Roca luxury collection

Source: Business Wire India


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