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Announcing TomTom ‘Start’ Series: The Best Way to Get Started with Navigation


January 10, 2014 - Pune, Maharashtra, India

-- Brings premium features to its entry-level devices with the launch of TomTom Start series
-- Introduces – TomTom Start 20 (MRP Rs. 9,499) and TomTom Start 25 (MRP Rs. 10,999)
-- Launches Free daily map changes with Map Share technology for Indian consumers

TomTom India shifts car navigation up a gear today with the launch of the TomTom Start series, smart new devices that makes driving even more stress-free.
 
Lightweight, with a compact 11cm (4.3") and 13cm (5”) screen and featuring a semi-fixed, foldable mount, the TomTom Start fits right into the pocket, making it an ideal travel companion.
 
The Split Screen - Advanced Lane Guidance gives you extra clarity when navigating complex junctions so that you don’t miss a turn. Changes on road can sometimes happen overnight and delay your journey. TomTom’s proprietary Map share technology allows users to respond in real time to changes in the road network and correct the maps on their TomTom GPS devices allowing users to avoid detours and get to the destination faster.
 
TomTom's innovative IQ Routes™ technology enables the driver to calculate the optimum route and the most accurate arrival time, this can save time and fuel. The driver is also equipped to choose and follow turn by turn voice guided instructions in 13 Indian languages besides Indian English.
 
“With the Launch of Start series in India the new drivers and first time satellite navigation (sat-nav) users will appreciate the ease, convenience and safety TomTom GPS navigation brings for its consumers”, commented Sanu Vasudevan, Country Sales Manager, Consumer B.U, TomTom India. 
 
Availability and Pricing: The TomTom Start is available online and at car accessories stores across India. The MRP for TomTom Start 20 is Rs. 9,499/- and Rs. 10,999/- for TomTom Start 25. All models of TomTom GPS in India comes with Free Lifetime maps with upto 4 updates of India map available in a year. 

About TomTom

Founded in 1991, TomTom (AEX: TOM2) is a leading provider of navigation and location-based products and services. TomTom maps, traffic information and navigation technology power automotive in-dash systems, mobile devices, web based applications and government and business solutions. TomTom also designs and manufactures its own location-based products including portable navigation devices and fleet management solutions, as well as GPS-enabled sports watches. Headquartered in Amsterdam, TomTom has 3,500 employees worldwide and sells its products in over 35 countries. For further information, please visit www.tomtom.com

Notes to the Editor:

Key Features of TomTom Start 20 GPS and TomTom Start 25 GPS 
 

Map Share: Free daily map changes from the Map Share community. Includes dynamic changes such as new street names, blocked roads, new traffic directions, altered turn restrictions and changed speed limits 


Map Corrections: Make corrections to the map of your device on the go. Helping to make your next journey faster and easier.
 
Landmark Navigation: This India specific feature lets you find your destination your own way. TomTom maps feature monuments, chowks, parks etc. because they are more prevalent than street addresses. TomTom has localized the menu to suit the Indian way of addressing!
                           
Voice guidance and Spoken Street Names: Helping to keep your eyes on the road, spoken instructions now include street names to make driving even more clearer. Regional Languages: Voice Guided turn by turn instructions are available in 13 Indian languages besides Indian English.
 
Safety Feature - Where am I? A very useful feature when you are near a Landmark but with no street name

Source: Business Wire India

BusinessWireIndia

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