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Amul Launches Super Premium Ice Cream - Crème Rich

June 14, 2014 - Anand, Gujarat, India

Amul all set to storm the ice cream market with new Super Premium range of Ice cream “Amul Crème Rich” a boon to consumers who love to indulge in rich ingredients & taste. Amul ice cream’s commitment to offer only the best quality products is highlighted through its positioning ‘Real milk. Real ice cream’. As the brand grows, it is all set to take the category to the next level with the launch of the creamiest ice cream in India – Amul Crème Rich.
Super Premium ice cream is defined as one with lower amount of aeration and a higher fat content than regular ice cream thereby giving rich taste & more weight/volume to consumers. It tastes creamier and richer than regular ice creams. Also, it carries high value ingredients such as premium nuts, fruits or flavour.

The premium ice-cream market, in particular, has been expanding on the back of consumer’s desire for a richer experience both in terms of taste and value for money. In past years the premium segment has seen a lot of international players entering the Indian market.

Amul Ice Cream is all set to woo its customers with its super premium range of ice creams – Amul Crème Rich. At 16% milk fat it’s the creamiest ice cream giving the Indian palate the richness and taste never experienced before. Being India’s first of its kind, this product is launched in major metro markets this week. Amul Crème Rich is available in attractive cups of 125ml and 500ml tubs. Also, it has been priced just right at Rs. 30/- and Rs. 100/- staying true to Amul’s objective of giving the best quality at competitive price. Following is the range of products available in Amul Crème Rich.

Almond Fudge125ml cup – Rs.35/-
Caramel 125ml cup – Rs.30/-
Vanilla 125ml cup – Rs.30/-
Almond Fudge 500ml Tub – Rs.120/-
Caramel 500ml Tub – Rs.100/-
Vanilla 500ml Tub – Rs.100/-

Amul is the market leader with more than 40% Market Share and only brand having national presence in more than 1200 cities across length & breadth of India. It reaches out to consumers from Kashmir to Kanyakumari and from Gujarat to North east. No other Ice cream brand has been able to cater the nations Ice cream demand in such a wide geographical area. It makes Amul ice cream, “India’s only National Ice Cream Brand!”

The products would be marketed by the Gujarat Co-operative Milk Marketing Federation Ltd., India’s largest food products marketing organization. The apex body of 3.3 million milk producers of Gujarat is all set to change the ice cream market in the country with the introduction of these innovative healthy products turning ice cream to nice cream for all. 

Photo Caption: India’s richest creamiest ice cream - Amul Crème Rich 

Source: Business Wire India


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