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Alfa Laval Accelerates ‘Two Ways to Market’ Distribution Business Strategy

March 7, 2014 - Pune, Maharashtra , India

In line with Company’s Equipment Division’s two ways to market strategy and aim towards Double Distribution growth, the second annual Distributor’s Meet was organised at Alfa Laval India on 20th & 21st February 2014 in Pune. Taking the punch line  “We Drive Impact’   and image of South India’s‘ Snake Boat Race’ as a theme, the company drove the message of Double Distribution Growth to all its distributors.

Susanne Pahlen Aklundh, Head & Executive Vice President EQD, Alfa Laval presented the Distribution Strategy to the distributors while Jan Hedemann, MD Alfa Laval India talked about the focus on the growth of distribution India will  have during 2014. Kumud Jhamb, VP & Head EQD, India  presented the key growth drivers of distribution business in India. Highlighting Company’s strong Service Portfolio Maria Rosell, VP and Head Service Division, India  presented the 360 degree Service offering company has for its customers.
Alfa Laval Distribution sales package for marketing was also launched at the event. Around 45 representatives from all 31 distributors from India and Nepal participated in the event which featured various recognition awards for distributors, Interactive Q&A session with top management and distributor workshops. 

About Alfa Laval

Alfa Laval is a leading global provider of specialized products and engineering solutions based on its key technologies of heat transfer, separation and fluid handling. The company’s equipment, systems and services are dedicated to assisting customers in optimizing the performance of their processes. The solutions help them to heat, cool, separate and transport products in industries that produce food and beverages, chemicals and petrochemicals, pharmaceuticals, starch, sugar and ethanol.

Alfa Laval’s products are also used in power plants, aboard ships, in the mechanical engineering industry, in the mining industry and for wastewater treatment, as well as for comfort climate and refrigeration applications. Alfa Laval’s worldwide organization works closely with customers in nearly 100 countries to help them stay ahead in the global arena. Alfa Laval is listed on the Nasdaq OMX, and, in 2012, posted annual sales of about SEK 29.8 billion (approx. EUR 3.5 billion). The company has 16,400 employees.

Photo Caption:

Alfa Laval holds All India Second Distributors Meet 2014

Source: Business Wire India


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