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ABSOLUT Invites Designs for the First Ever ‘ABSOLUT India Limited Edition’ Bottle


July 22, 2014 - New Delhi, Delhi, India

ABSOLUT, the world’s most iconic vodka is giving a lifetime opportunity to India’s talented artists and creative minds to design for the first ever ‘ABSOLUT India Limited Edition’ and be part of the rich creative heritage of ABSOLUT.  Launched primarily in Americas and Europe, and now India will celebrate its very own Limited Edition for ABSOLUT and join the league of rare limited editions.

This initiative will put India on the global vodka map with the other leading markets. 

The ABSOLUT Limited Editions have predominantly been designed by renowned artists, but with the India edition, ABSOLUT has decided to reach out to various artists and creative minds and to design the ‘ABSOLUT India Limited Edition’ and become a part of history. The brief is to create an India-themed, India-inspired design and adapt what their representation and love about India into a fresh, creative design. The campaign is in partnership with Talenthouse India, SEA’s leading creative crowdsourcing platform. 

ABSOLUT India Limited Edition Call for Entries

Participants have to be more than 25 years of age

Last date of entry submission: August 6, 2014

Link to participate: https://www.talenthouse.com/i/AbsolutIndia
 

The selected design will be incorporated on the ‘ABSOLUT India Limited Edition’ bottles giving credit to the designer.

Announcing the initiative, Kartik Mohindra, Business Head - International Brands, Pernod Ricard India said, ABSOLUT has built a strong association with art and creativity in a short span of time in India with it’s collaborations with leading artists such as Anish Kapoor, Subodh Gupta, Vikram Seth and Bharti Kher. 


For designing of ABSOLUT India Limited Edition, we are confident that with the pool of young talent in our country, we will receive overwhelming response for this campaign.”

Commenting on the launch of the contest, Arun Mehra, CEO, Talenthouse India said, “The market is once again warming up with exciting campaigns and we have developed expertise in product packaging. We admire ABSOLUT’s creative bottles representing cities across the globe and are very proud to associate with the brand on its India initiative. At Talenthouse India, we always encourage creativity and talent through various innovative ways. Today’s youth are bustling with creativity and we are sure that through ABSOLUT’s initiative many aspiring Indian artists will get an opportunity to showcase their sparkling talent”.

The last date to submit the designs is August 06, 2014 and the winners will be announced on August 20, 2014. To know more about the contest and participate, log onto https://www.talenthouse.com/i/AbsolutIndia.

About Absolut:

ABSOLUT Vodka is the world’s most iconic vodka. For over 30 years, Absolut Vodka has collaborated with the creative world and the collection today comprises more than 800 works from artists such as Andy Warhol, Francesco Clemente, Louise Bourgeois, Rosemarie Trockel, Angus Fairhurst, Jan Saudek, Béatrice Cussol & Anish Kapoor.

In the late 1980s, ABSOLUT® VODKA launched its “Cities” advertising campaign with a wink and a nod to the intrinsic flare and historical heartbeat of what makes each city special.  In 2007, the brand brought the “Cities” campaign to life with the launch of ABSOLUT® NEW ORLEANS, followed by – ABSOLUT® LOS ANGELES in 2008, ABSOLUT® BOSTON in 2009, ABSOLUT® BROOKLYN in 2011, and many others. The next one in this esteemed series of limited edition is ABSOLUT INDIA.

For more information visit: http://www.absolut.com/
 
About Talenthouse India

Talenthouse is an international platform that provides emerging talents and aspiring performers, artists and creative individuals with opportunities to work with leading artists and brands. Talenthouse has been associated with globally renowned artists like Metallica, U2, Paul McCartney, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, Anita Dongre, VidhuVinod Chopra, Rocky S, Shaan and many global brands. It is the only platform to boast of over 3,00,000 artists and a 40-member outreach across the globe.

Talenthouse India, a part of Reliance BIG Entertainment Pvt. Ltd., based in Mumbai oversees growth and business in India and South East Asia. It focuses on nurturing fresh and creative talent in the country and provides opportunities for collaboration at an international level.  Talenthouse connects with artists across film, fashion, music, photography art and design on collaborative projects.

To know more about Talenthouse India log onto www.talenthouse.co.in

Source: Business Wire India

BusinessWireIndia

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