Toshiba Announces New TV Strategy with Introduction of TVs Designed to Provide a Truly Exciting Viewing Experience
August 29, 2013 - Singapore
Toshiba Corporation today announced its new strategy for driving growth in ASEAN and underlined its commitment to the fast growing region with the launch of the Toshiba “Pro Theatre”, a new line-up of LED TVs designed to provide viewers with a truly exciting viewing experience.
Toshiba positions growth in the ASEAN economies as the cornerstone of its strategy. By providing a broad range of high-value products that are closely attuned to the demands and changing lifestyles of the ASEAN countries, Toshiba aims to achieve more than 20% market share in unit terms in this region by the end of Fiscal Year 2014. The Toshiba “Pro Theatre” line-up is the first step to achieve this goal.
“The core value of TVs is how we can maximize the excitement that viewers get from the large screen. That’s ‘the entertainment power of TV,’” said Shigenori Tokumitsu, President of Digital Products & Services Company, an in-house company of Toshiba Corporation. “Movies give us our most immersive viewing experiences because viewers can feel the passions and thoughts that the writer, director and film crew make a stunning reality. We want to do the same with the ‘Pro Theatre’ TVs. Using our superb image processing technologies, we want to offer them the ‘Best TVs for Watching Movies’”.
Toshiba will launch three new series of ‘Pro Theatre’ in the ASEAN market: the flagship L9300 Series; the L4300 series, Toshiba’s first TVs with the AndroidTM operating system; and the L3300 series featuring “Turbo LED” and “Detail Booster”.
All of the TVs in the “Pro Theatre” line-up feature “Intelligent Auto View”, a new technology that monitors room brightness, and other aspects of the viewing environment. It then automatically adjusts picture parameters such as color temperature, color depth, sharpness, and backlight. Meticulous fine tuning of these characteristics ensures that the “Pro Theatre” line-up delivers optimal movie quality at all times. This new technology is grounded in studies of the human brain-eye characteristics and on analysis of the picture parameters in the professional monitors used by film makers.
L9300 series - Flagship TVs
Featuring four times the resolution of today’s 1080p full HD TVs, the L9300 series delivers the ultimate viewing experience for movies and TV shows. Powered by Toshiba’s proprietary CEVO 4K and equipped with a Quad core CPU, the L9300 series delivers the highest quality Ultra HD image processing, including “Resolution Restoration” to restore clean, near Ultra HD image quality from less than 4K content and “Surface Brilliance Enhancement” that brings images to life like never before.
With over eight million pixels on an Ultra HD display, the L9300 series allows viewers to sit closer to the screen than with a standard HD TV set without being distracted by the pixel structure. Not only that, Toshiba’s advanced image processing technologies enable viewers to enjoy pin-sharp images and read small text easily. With this flagship series, Toshiba expects to establish a strong presence in ASEAN’s high-end TV market.
The L9300 series, available in 58- and 84-inch models, is scheduled to ship in the fourth quarter of 2013.
L4300 Series - Toshiba’s first TV with the AndroidTM OS
Alongside an exciting home viewing experience and superb picture quality, for those viewers who want the extended viewing pleasure of access to the internet and its universe of content, Toshiba offers the L4300 series, its first “TV with AndroidTM”. It opens up access to the wide array of AndroidTM apps and offers a convenient way to browse and enjoy content. The L4300 series supports YouTube™, and images from the video sharing website are reproduced clearer and smoother thanks to Toshiba’s superb image processing technology.
The L4300 series, available in 39- and 50-inch models, is scheduled to ship in the fourth quarter of 2013.
L3300 series – Innovative “Turbo LED” and “Detail Booster”
The L3300 series showcases two of Toshiba’s latest innovations in image processing: “Turbo LED” and “Detail Booster”. “Turbo LED” boosts brightness dramatically, by 50%, delivering clearer, smoother images with superb resolution. The feature is controlled by the viewer and can be used when needed, keeping power consumption to a reasonable level. “Detail Booster” enhances both resolution and image texture. It improves overall resolution by restoring image edge sharpness affected by the upscaling process, while texture enhancement analyses the original images and hones a stereoscopic effect by strengthening their brilliance. With brighter, cleaner pictures, it delivers greater viewing pleasure. The L3300 series also supports YouTube™. The L3300 series, available in 32- and 39 inch models, is scheduled to ship in September 2013.
The global TV trend is to big screens and high definition. The new “Pro Theatre” line-up reflects this and adds much more. Drawing on Toshiba’s leading-edge imaging technologies to enhance picture quality and create precise images, Toshiba continues to deliver a truly exciting viewing experience on bigger and better screens.
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 Comparison to FY2012 model, PB200
Toshiba is a world-leading diversified manufacturer, solutions provider and marketer of advanced electronic and electrical products and systems. Toshiba Group brings innovation and imagination to a wide range of businesses: digital products, including LCD TVs, notebook PCs, retail solutions and MFPs; electronic devices, including semiconductors, storage products and materials; industrial and social infrastructure systems, including power generation systems, smart community solutions, medical systems and escalators & elevators; and home appliances.
Toshiba was founded in 1875, and today operates a global network of more than 590 consolidated companies, with 206,000 employees worldwide and annual sales surpassing 5.8 trillion yen (US$61 billion). Visit Toshiba's web site at www.toshiba.co.jp/index.htm
CONTACTS : Toshiba Singapore Pte Ltd (ASIA/SINGAPORE) Mr Dave Liew, +65 6516 0125 Marketing Manager Asian Headquarters Division email@example.com or Toshiba Sales & Services Sdn. Bhd. (MALAYSIA) Mr Chua Ah Boon, +603 5565 8000 Head of Marketing firstname.lastname@example.org or Toshiba Thailand Co., Ltd. (THAILAND) Ms Ratchaneewan Singprasert, +66 2511 7999 Group Marketing Manager email@example.com or PT Toshiba Visual Media Network Indonesia (INDONESIA) Mr.Bayu Murti Kencana Sinulingga, +62 818 662260 Marketing Manager firstname.lastname@example.org or Toshiba Philippines, INC. (PHILIPPINES) Mr.Michel Mondragon, +65 6516 0128 General Manager email@example.com or Toshiba Vietnam Consumer Products Co. Ltd. (VIETNAM) Ms Nguyen To Nhan, +84 8 3824 2818 Marketing Executive firstname.lastname@example.org
Source: Business Wire India