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AirWatch Expands Asia Pacific Presence and Appoints Jeff Baum Managing Director

July 2, 2013 - Singapore

AirWatch®, the global leader and innovator in mobile security and largest Enterprise Mobility Management (EMM) provider, announces the appointment of Jeff Baum as managing director for the Asia Pacific region. Baum will manage the growing team, direct strategy, cultivate customer and partner relationships, and scale operations in the region. Baum is currently based in Singapore.

AirWatch Asia Pacific Footprint

The world’s largest multinational organizations and innovative companies continue turning to AirWatch as they adopt mobility initiatives and support Bring Your Own Device (BYOD) programs in the Asia Pacific region. A leading analyst firm indicates a 29 percent annual growth rate for the Asia Pacific enterprise mobility market. In the past year, AirWatch doubled the number of employees in Asia Pacific to support customer demand and added more than 15 strategic partners to drive growth in the region.

“Asia Pacific continues to experience a rapid rate of mobile device adoption in the enterprise, and organizations are looking for industry leaders like AirWatch to support their mobile initiatives as the ecosystem evolves,” said John Marshall, president and CEO, AirWatch. “The leadership team at AirWatch has known Jeff for more than 15 years and selected him to accelerate our expansion in the region with his wealth of international experience, technical expertise, strong relationships and ability to scale market leading teams.”

Appointment of Jeff Baum

Baum began his career in technology with a variety of engineering, business development and management positions at Motorola, Hewlett-Packard, Logisticon and Haushahn Systems & Engineers. After joining Manhattan Associates in 1998, Baum established strategic footholds in EMEA and Asia Pacific, where he managed teams and grew international operations, now accounting for more than $68 million, based on 2012 revenues. Baum brings these 20 years of mobility and leadership experience in international markets to AirWatch.

“The AirWatch team is dedicated to developing market leading solutions, investing in great talent and being a true global leader in mobility,” said Jeff Baum, Asia Pacific managing director, AirWatch. “Enterprise mobility in Asia Pacific is exploding, and AirWatch has the foundation in place to support the growing mobile population. With hundreds of existing customers in the region, AirWatch has built a scalable advantage backed by strong R&D and experienced international leadership.”

The AirWatch EMM Platform for Asia Pacific

  • Largest EMM provider in the world with more than 1,300 employees across six global offices providing the scale to offer the lowest total cost of ownership to customers
  • Trusted by more than 7,000 of the most innovative companies to deploy, secure and manage the mobile initiatives that drive their business
  • Best capitalized, standalone EMM provider with a consistently strong cash flow from the industry’s largest customer base, and a $200 million A series funding round
  • Localized sales and support with multi-lingual AirWatch solutions in Japanese, Korean, Simplified Chinese and Traditional Chinese for administrative console, agent, device enrollment, applications and app catalogues, self-service portal, AirWatch Browser and Secure Content Locker™
  • Local sales and support with numbers for China, Hong Kong, India, Japan, Korea, Malaysia, Singapore, Taiwan and Thailand
  • Data centers located in Singapore, Hong Kong, Japan, India, Australia and New Zealand

For more information, visit

About AirWatch

AirWatch is the world’s largest mobile security and enterprise mobility management provider with more than 7,000 customers and more than 1,300 global associates. The largest customer base, combined with the largest research and development team in the industry, allows AirWatch to provide the broadest functionality at the lowest cost. The AirWatch platform, featuring industry-leading mobile device management and application management, also incorporates the most secure content management solution, Secure Content Locker™. These solutions can be used stand-alone for unique BYOD requirements or as a comprehensive, highly scalable enterprise-grade mobility platform.

CONTACTS : AirWatch Public Relations Victor Cooper, 404-353-6253

Source: Business Wire India


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