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Sales Performance International Announces Strategic Chinese Distribution Partnership with Times Bright China

June 26, 2012 - Charlotte, North Carolina, United States

Sales Performance International (SPI), a global sales training and performance improvement firm, announced today a strategic partnership with Shanghai TBC Education Development CO., LTD. (Times Bright China), the largest online training provider in China. The relationship is in response to growing customer demand for solution-focused sales training in China.

Established in 2001 with more than 5,000 enterprise customers, Times Bright China provides Chinese and multinational companies with high-value, low risk, rapid implementation of online learning solutions to help customers enhance organizational skills and performance. According to Mr. Frank Sun, CEO of Times Bright China, “Our customers are looking for more than just high-caliber training. They are demanding business results. To that end, we are delighted to expand our business learning content to include SPI’s Solution Selling® library, the gold standard in global sales methodology, to help our clients address their sales challenges and drive sustainable top-line growth.”

According to Keith Eades, CEO of SPI, “While SPI has been serving clients globally for 20 years; 21tb enhances our ability to impact sales performance by localizing Solution Selling® to the Greater Chinese corporate marketplace including individual certifications to multinational or state-owned enterprises.”

General availability of the Solution Selling® courseware starts July 2012 including online courseware, instructor-led workshops, and multiple certifications. “Initially 21tb will localize and sell fourteen (14) eLearning courses addressing over 20 seller and manager competencies expanding to the full Solution Selling® library, certifications, and reinforcement assets during 2012” said Lawrence Lee, SPI China’s COO. “In addition, their sales team will collaborate with SPI to offer a China-wide schedule of instructor-led, public workshops or client-specific sales transformation programs to further improve time-to and level-of sales mastery.”

About SPI:

Sales Performance International (SPI) is a global sales performance improvement firm dedicated to helping the world's leading corporations elevate their sales relationships and drive measurable, sustainable revenue growth, and operational sales performance improvement.

Founded in 1988, SPI has been the leader in helping global companies successfully transition from selling products to marketing and selling high-value solutions. With extensive sales performance expertise, deep industry knowledge, global resources and a proven track record, SPI collaborates with clients to deliver strategic, operational and tactical solutions. SPI has developed solutions and services for multiple industry segments including: technology, professional services, financial services, consumer goods, telecommunications, life sciences, and manufacturing.

SPI has offices in Charlotte, North Carolina, Brussels, Belgium, and Beijing, China. SPI clients include: ChinaHR, Compuware, Dell, Digital China, Emerson, Huawei, IBM, Manpower, Microsoft, Nike, and Office Depot. For more information, please visit or

Room 1106, Building C, Vantone Center
No.6 Chao Yang Men Wai Avenue
Chaoyang District, Beijing 100022 China
Telephone: +86 10 5907 3285

About Times Bright China:

Times Bright China is the largest online learning supplier in China, aimed to help customers conduct all staff training, and offer total learning solving plan to enhance organizational skills and performance.

Founded in 2001, Times Bright China mainly focuses on setting up learning management system for enterprises, and has accumulated lots of management courses. The SAAS lease mode is the main cooperation model. We also take service for the enterprise internal online learning application. Eventually we aim to help enterprise to set up their enterprise network university, knowledge management, and build the way to cultivate talents using an effective training method. Times Bright China has been dedicated to the industry exploration of online learning application implementation, such as the industry of clothing financial, household and building materials and so on.

Times Bright China has retail branch in Beijing, Shanghai, Guangzhou, Shenzhen and other main cities. Times Bright China clients include Royal Dutch Shell, Red Bull, and Haier. For more information, please visit

11/F Building D, Keshi Mansion, No. 28 Shangdi Xinxi Road
Haidian District, Beijing, China 100085
+86 10 8289 6321

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CONTACTS : Sales Performance International Andrea Cinq-Mars, 704-227-6500 Marketing Communications or Sales Performance International Greater China Lawrence Lee, +86 10 5907 3285 China Market Operations or Times Bright China Zhang Bing Lei, +86 10 8289 6321 Senior Vice President

Source: Business Wire India


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