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element14 and Newark rank top in Online Brand HealthBenchmark Report

November 3, 2011 - London, United Kingdom

element14, Premier Farnell’s collaborative online community for electronics design engineers, has been ranked number one in the Heardable "Online Brand Benchmark Report: 30 Leading Brands in the Electronics Industry”.

Newark, Premier Farnell’s business operation in the United States, Canada and Mexico, came second in the report, which is published by Heardable, a real-time contextual brand analytics platform. Both brands came out top in social media and website performance, with the top five Best Practices highlighted as:

-- Strong social media presence, participation, followers and advocates
-- Search engine optimised websites
-- Usable websites (easy to engage, share, interact, contact and transact)
-- Regular monitoring and optimisation using web analytics software and testing tools
-- Optimising websites for mobile smartphone browsing

The report also highlights that element14 is ranked in the top one per cent of all brands analysed by Heardable worldwide, is number one out of 9,059 competitors in the NAICS, Engineering Services category and third of 3,188 brands based in the UK.

“We have put a lot of effort into ensuring we have the right online approach to being able to provide a comprehensive and fast service for the engineers of today. We understand that engineers work at a very fast pace to stay ahead in the electronics industry and we want to provide them with the right tools and products to get the job done,” said Kevin Yapp, Chief Marketing Officer at Premier Farnell. “This is truly a great accolade for all online operations of Premier Farnell, as this report has a clear scoring methodology, documenting dozens of online marketing best practices, and further, providing ranking analysis on how each organisation is performing against its industry peers and I would like to thank all our teams who have contributed towards achieving this position in the industry.”

John Sharp, director of Heardable, Inc, said in the report: "element14 has obviously put in a lot of effort into website optimisation and social media marketing over the past year, and that effort is now being rewarded. You need to get a lot of things right to win the top spot in a competitive sector like electronics. The element14 brand management team deserves high marks."

element14 is the trusted source for end-to-end engineering solutions. Bringing together fast delivery of the latest products, services and solutions, all connected to an innovative engineering community where members can access peers and experts, a wide range of independent technical information and helpful tools.

About element14

Launched in June 2009, element14 is the first, innovative information portal and eCommunity specifically built for electronic design engineers. It provides product data, design tools and technology information, whilst incorporating Web 2.0 functionality to facilitate communication, interaction, collaboration and information sharing between colleagues around the world. Users can consult experts, discover trends, post blogs, articles and comments in this world-wide forum.

Since its launch element14 has surpassed all of the targets set, has garnered overwhelmingly positive feedback from customers and suppliers alike, and is now attracting more than 24,000 visitors a week with new user profiles created each day.

element14 is an innovative offering from Premier Farnell plc (LSE:pfl), FTSE 250, a leader in multi-channel distribution and specialty services for electronic design engineers throughout Europe, the Americas and Asia Pacific. It has a stocked range of 450,000+ products, and access to 4,000,000 more items from 3,500 top manufacturers. The company has group sales of £990.8m and over 4,100 employees globally.

For more information visit:

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers - an industry first ( With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts

-- Operations in 35 different countries
-- 4,100 employees
-- Over 2 million customer contacts in 156 industries
-- Over 3,500 leading suppliers
-- Over 400,000 products stocked with access to over four million more on demand
-- Global leader in legislation RoHS, WEEE, REACH

For more information visit the website at Premier Farnell.

Source: Business Wire India


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