Home » International News » 2011 » June » June 24, 2011

Sitel Expands into Serbia with Major New BPO Contact Center Site

June 24, 2011 - Nashville, Tennessee, United States

Sitel, a leading customer care outsourcing provider, is solidifying its nearshore offerings, by announcing it has now expanded operations into Belgrade, Serbia.

A well educated workforce, high national literacy levels and lower costs mean that Serbia is an attractive proposition for organizations new to the region.

“With such a large untapped Balkans talent pool, Serbia is the perfect choice for our latest location. Potential contact center candidates there not only have high standards of education, but also close cultural affinity with our North American and European customers,” says Tim Schuh, general manager, Northern EMEA, Sitel. “They have access to those same consumer products, use the same computer and social media tools as those who they’re assisting from overseas. And the wide breadth of languages we can support from Belgrade, which includes English, German, Italian, French and Russian, make it a highly attractive solution for our clients.”

Sitel considered several other locations globally, but was impressed by Serbia and specifically, Belgrade as a regional business center. An educated, multilingual workforce combined with available local talent and first class call center infrastructure made Belgrade the obvious choice.

“Serbia has many qualities which are similar to our successful sites in Bulgaria and Poland. Sitel is constantly evaluating markets across the world to ensure we leverage available labor pools and infrastructures to provide our clients with the best possible service and Return on Customer Investment,” continues Schuh.

Sitel has market leading operations with numerous customer care contact facilities across Europe and the globe. Sitel provides services to many of the biggest and best known brands in the world, and is now well placed to accept new clients into Belgrade as it moves forward with projected plans for a state-of-the-art customer care contact center in the Serbian capital.

About Sitel

Sitel is a world leader in outsourced customer care services. With over 26 years of industry experience, Sitel has twice been ranked as the top overall call center outsourcing provider in Datamonitor’s annual Black Book of Outsourcing survey. Sitel’s 52,000 employees provide clients with predictable and measurable Return on their Customer Investment by building customer loyalty, increasing sales and improving efficiency. Sitel’s solutions span 135+ domestic, nearshore, and offshore centers in 26 countries across North America, South America, Europe, Africa, and Asia Pacific. The company is privately held and majority owned by Canadian diversified company, Onex Corporation. For more information, please visit

CONTACTS : Sitel Joe Doyle Vice President, Global Marketing or Schwartz Communications Tom Parnell/Michael McDonough, +1 781-684-0770

Source: Business Wire India


Comment on this story