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Racists, backward, dumb, drunks: What Indian call centres are told about Aussies

July 24, 2011 - Melbourne

Indian call centres are teaching their staff that Australia is the world's "dumbest continent" where people "drink constantly" and are "quite racist", American news magazine Mother Jones has said in a report.

Staff are also taught to "speak slowly" to prospective Australian customers who are technologically "backward", "touchy" when talking about their pets, and more likely to refer to an Indian person as a "brown bastard".

The revelations were made after Mother Jones' freelance journalist Andrew Marantz travelled to India and worked as a call centre salesperson in New Delhi-based Delhi Call Centre (DCC) in June.

"For three weeks, a culture trainer will teach us conversational skills, Australian pop culture, and the terms of the mobile phone contracts we'll be peddling," quoted Marantz, as saying about his experience.

"Our first job at DCC will be to interrupt Australians at dinner and ask them to switch phone providers," he added.

According to Marantz, the trainer told the class, "Just stating the facts, guys. Australia is known as the dumbest continent. Literally, college was unknown there until recently, so speak slowly."

"Technologically speaking, they're somewhat backward, as well. The average person's mobile would be no better than, say, a Nokia 3110 classic."

When one call centre trainee asked what kind of people lived in Australia, the trainer replied: "Let's admit: they are quite racist. They do not like Indians."

"Their preferred term for us is . . . brown bastards," the trainer added.


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