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Now, a œ60 cream to give you toned arms just like Michelle Obama's!

June 8, 2011 - London

A cosmetic cream which claims to banish 'up to two centimetres of fat off dreaded 'bingo wings' and promising women toned arms like Michelle Obama's goes on sale this week.

Rodial, the manufacturer behind Arm Sculpt, claim that applying it to the area twice a day destroys fatty cells and tightens the skin, giving that toned effect typified by Barack Obama's wife, reports the Daily Mail.

Their trials show that 22 per cent of fat can be dispersed if the cream is applied properly and that 56 days of use will see almost an inch disappear.

It is also said to reduce skin roughness by 43 per cent and boost elasticity by 35 per cent.

Rodial boss Maria Hatzistefanis said: "We discovered that the majority of women are unhappy with their appearance of their arms and struggle to achieve the toned, youthful appearance they desire.

"So we have created a product that speaks to women to offer a solution to the curse of "bingo wings" and hyperkeratosis - an ageing condition which every woman will experience, some sadly earlier than others," she added.


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