Home » International News » 2011 » July » July 24, 2011

Despite anti US sentiment, Pakistanis love American fast food

July 24, 2011 - Islamabad

Even as anti US sentiment keeps on rising, American fast food continues to entice a majority of Pakistanis.

The proliferation of American food options in Islamabad and other cities is in stark contrast to the growing resentment most Pakistanis feel toward the United States.

Few days ago, Islamabad inaugurated its first Hardee's restaurant and its first American-style sports bar.

Over the past few months, McDonald's not only reopened its only restaurant in the capital, but also added a home-delivery outlet. Several other American fast-food restaurants such as Pizza Hut, KFC and Domino's Pizza are also finding many takers within Pakistan.

U.S. Ambassador Cameron Munter and his wife attended the launch of Hardee's restaurant in Islamabad. Nawaz Sadiq, the manager for development and training at Hardee's, said the outlet serves between 5,000 to 6,000 customers a day.

"The Pakistani market is very much brand-conscious. Pakistani people are against America because of its policies, but at the same time, people want quality," Sadiq was quoted, as saying by The Washington Post.


Comment on this story