Peter Kenyon Joins
Andhra Pradesh ~ India ~ International ~ City ~ Entertainment ~ Business ~ Sports ~ Technology ~ Health ~ Features
Commonwealth Games ~ Nobel Prizes ~ Kim Jong-il ~ Hamid Karzai ~ Ed Miliband ~ Tony Abbott ~ Kathleen Sebelius ~ US Elections ~ Other International News
Home / International News / Press Releases / 2009 / November / November 10, 2009
Peter Kenyon Joins CAA Sports to Lead the Agency’s International Sports Business
Roman Abramovich

Man City owner overtakes steel tycoon Mittal again in football rich owners list

Win Champions League, Premier League: Abramovich to Chelsea stars

Chelsea has depth to play fantastic football: Ancelotti

More on Roman Abramovich

Chelsea FC

Kingsoft Ranked 16th in Forbes 2010 China Up and Comers Appraisal

Wenger tells Arsenal players momentum is with them to win Premier League

Beckhams AC Milan stint to seal his England ticket for 2010 World Cup

More on Chelsea FC

Champions League

Cricket Australia asks Oz players to stop compalaning about playing in T20

Muralitharan to quit international cricket after World Cup 2011

Man U defender Brown's future hanging by a thread following Ferguson bust-up

More on Champions League

Vodafone

Reportlinker Adds Global Mobile Banking Industry

Fuels and Lubricants to Be "Critical to Race Strategies" in the 2010 Grand Prix Season, According to Vodafone McLaren Mercedes

Citi Tap and Pay Mobile Payments Pilot Breaks New Ground

More on Vodafone

Svetlana Kuznetsova

Venus Williams pulls out of China Open due to knee injury

Furious McEnroe lets fly scorcher on cockamamie match-fixing rules in tennis

Peter Kenyon Joins CAA Sports to Lead the Agency’s International Sports Business

More on Svetlana Kuznetsova

Novak Djokovic

Nadal serves up a timely US Open treat for uncle Toni

Djokovic predicts Nadal to be world's best ever tennis star

Nadal wins US Open to seal career Grand Slam

More on Novak Djokovic

Andy Murray

Murrays' mom disappointed at non-inclusion of tennis for 2014 CW Games

Murray no closer to appointing new coach ahead of ATP world tour

Murray's new fancy is fantasy football

More on Andy Murray

French Open

Nadal wins US Open to seal career Grand Slam

Nadal advances to US Open semi-finals

Federer, Soderling move closer to US Open showdown

More on French Open

Manchester United

Ferdinand vows to never quit on England after getting captain's job back

Rooney in best shape of season, claims Capello

Ferdinand vows to never quit on England after getting captain's job back

More on Manchester United

Tony Romo

Woods mistress Rachel Uchitel on holiday with Gossip Girl star Chace Crawford

YouTube takes down Hitler Downfall parody videos

Dont change for anyone, Jessica Simpsons women relationship advice

More on Tony Romo

Cristiano Ronaldo

Debt ridden Man U under 'zero' pressure to sell Rooney

Melrose Jewelers Is Now the Leading Online Rolex Watch Retailer in Atlanta, Georgia

World’s Leading Entertainment and Sports Agency Creative Artists Agency Forms Strategic Partnership with TPG Capital

More on Cristiano Ronaldo

Tony Parker

Eva Longoria Parker wants a big family

Eva Longoria banned from falling pregnant

Eva Longoria desperate to beat hubby in charity celeb scavenger hunt

More on Tony Parker

David Beckham

Simon Cowell's Brit women's 'top secret crush'

Becks 'warned he would regret 16m pounds libel action against hooker'

Beckhams' secret to 14-yr relationship - stimulating the romance

More on David Beckham

Top News

144 Section in Hyderabad ahead of Ayodhya verdict

Karnataka BJP issues whip for Yeddyurappa's trust vote

Now, 'Zork' your bubbly to keep the fizz from going flat

Christina Aguilera splits from husband Jordan Bratman

Google Inc. working with less known handset makers to target middle clas Indians

Indian boxers to fight for gold on Day 10 of CWG

Females as good as males in math skills: Study

Blame your mom for your muffin top or thunder thighs

Peter Kenyon Joins CAA Sports to Lead the Agency’s International Sports Business

Los Angeles, United States

Peter Kenyon, former Chief Executive of Chelsea FC and Manchester United, has joined CAA Sports to lead its international efforts. Considered one of the most influential executives in global sports, Kenyon joins CAA Sports’ leadership team and will be responsible for guiding the agency’s growth overseas in such areas as athlete representation, endorsements, sports properties for sales and sponsorship, media rights, and corporate consulting, among others. Additionally, Kenyon will develop CAA Sports’ London operations, helping to build a dedicated international sales and management team.

In just three years since its inception, CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), has become the United States’ foremost player representation firm, representing more than 500 of the world’s best athletes, coaches, broadcasters, and sports personalities. CAA Sports also works in the areas of corporate marketing, broadcast rights, and sports properties sponsorships.

"I have worked with CAA Sports over the past two years with Chelsea and have learned a lot from their approach and their team culture, which enables them to work effectively across a wide and exciting range of clients, both individuals and companies," said Kenyon. "In a short period of time and in an increasingly competitive environment, CAA Sports has established itself as a leader in U.S. sports, and I look forward to helping grow its international presence and creating new opportunities for the agency and its clients overseas."

Kenyon, who remains a non-executive director of Chelsea, had been Chief Executive at Stamford Bridge under owner Roman Abramovich since 2004. He built Chelsea FC into a global brand and most recently spearheaded the multi-million-dollar renegotiation of its jersey sponsorship deal with Samsung. During his tenure, Chelsea FC won the FA Cup in 2007 and 2009, and the prestigious Premiership in 2005 and 2006 and reached the Champions League Final in 2008.

"Peter’s outstanding record of success at the highest levels of international sports, plus his deep industry relationships and vast knowledge of the marketplace, will help us accelerate the momentum of our existing businesses and provide clients with unparalleled insight," said CAA Managing Partner David O’Connor.

Added CAA Sports Co-Head Howard Nuchow, "Through our representation of Chelsea FC, we have had the opportunity to work closely with Peter and experience first-hand his collaborative, strategic approach to brand and business development. We are thrilled to work with him in his new role at CAA."

Prior to joining Chelsea FC, Kenyon was Chief Executive of Manchester United, where he secured Nike as team sponsor, bringing in £303 million over 13 years; brokered a £30 million sponsorship deal with Vodafone; and orchestrated a ground-breaking merchandising partnership with the New York Yankees. Previously, he was the Production Director and Chief Executive of Sportswear at Umbro. Kenyon joined Umbro as Operations Director in 1986, when the company’s annual revenues were £16 million. He became Managing Director in 1993, redirected the company’s focus to football (soccer), and relocated the manufacturing to China. When he left the company in 1997 to join Manchester United, Umbro had become highly profitable, generating more than £600 million annually.

CAA Sports has agents based in numerous international territories including the United Kingdom, Portugal, Sweden, Russia, Japan, and Israel. The agency has a global partnership with Gestifute, a leading sports management company, to represent the world’s premier soccer players and coaches, including 2008 FIFA World Player of the Year Cristiano Ronaldo, the celebrated manager of InterMilan José Mourinho, Anderson (Manchester United), Nani (Manchester United), and Deco (Chelsea FC), among many others. Additionally, CAA Sports represents the 2009 UEFA Champion FC Barcelona and Chelsea FC. Its Tennis division represents the world’s #3-ranked men’s tennis player Novak Djokovic, #4-ranked Andy Murray, #2-ranked woman on the Women's Tennis Association (WTA) Tour Dinara Safina, the 2009 French Open Champion and #3-ranked Svetlana Kuznetsova, and Andre Agassi and Stefanie Graf, among others. CAA most recently launched its Golf division with the signing of international legend Greg Norman and his company, Great White Shark Enterprises.

The agency has negotiated some of the industry’s most ground-breaking deals and won a multitude of sports’ most widely sought-after partnerships, while continuing to foster the growth of its player representation business. Clients, among others, include NFL players Peyton Manning and Tony Romo; the NBA’s LeBron James, Carmelo Anthony, and Dwyane Wade; MLB’s Derek Jeter and Ryan Howard; the NHL’s Sidney Crosby and Evgeni Malkin; soccer stars Ronaldo and David Beckham; and NASCAR champion Jimmie Johnson; in addition to several of the world’s iconic venues including Yankee Stadium, Madison Square Garden, and Stamford Bridge. It has represented five of the last six #1 overall choices in the NFL Draft, as well as the first overall selection in the NHL Draft four of the past five years, including John Tavares in 2009, and won the highest amount ever awarded a player in MLB salary arbitration history. Additionally, CAA Sports represents more than three dozen NBA All-Star and emerging players including James, Anthony, Wade, Chris Bosh, Tony Parker, and Allen Iverson.

Kenyon will be based in CAA’s London office.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6094453&lang=en


MULTIMEDIA AVAILABLE : http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6094453

Source:Business Wire (Business Wire India)

Link to this page


Suggested pages for your additional reading
AndhraNews.net on Facebook






© 2000-2018 AndhraNews.net. All Rights Reserved and are of their respective owners.
Disclaimer, Terms of Service & Privacy Policy | Contact Us