Portland, Oregon, United States
WebTrends Inc., a leading provider of web analytics and online marketing solutions, was named the top reporting and analytics tools provider at the recent Streaming Media Readers' Choice Awards. This annual award recognizes the best products and services in the online audio and video industry as chosen by the readers of Streaming Media magazine and streamingmedia.com.
The award comes a few months after the announcement of innovative video tracking capabilities available exclusively in WebTrends Analytics(TM). These capabilities allow marketers to uncover visitor patterns and trends related to online video, and then generate real-time, actionable insights into how their streaming content is being used. WebTrends customers from around the world are using this new capability to improve their brand awareness campaigns, track conversion and understand visitor engagement and effectiveness.
Nearly 4,000 Streaming Media readers voted in the competition.
"It's an honor to receive this type of recognition from end users," said WebTrends CEO Alex Yoder. "WebTrends was among the first to measure the use of streaming media back in the 90's, and we've continued to invest and innovate to provide deep visitor-centric insights that increase engagement and build profitable relationships for our customers."
About WebTrends Inc.
WebTrends provides web analytics and online marketing solutions to optimize marketing campaigns and customer engagement. WebTrends Marketing Lab delivers the industry's most recognized analytics, SEM, and visitor intelligence solutions to enable companies to understand their customers, drive customer engagement, and enhance marketing and brand awareness. Thousands of leading global organizations, including Microsoft, Reuters, General Mills and Ticketmaster have chosen WebTrends business solutions and client services expertise to optimize their customers' online experiences. For more information, visit: www.webtrends.com.
WebTrends is a registered trademark of WebTrends Inc. in the United States and other countries. All other trademarks and registered trademarks are the properties of their respective owners.
Source: Business Wire (Business Wire India)