Century City, California, United States
Starring Jim Carrey, Steve Carell And Carol Burnett Too
Two-Disc Special Edition, Single Disc, Digital Copy And Blu-ray Arrives December 9th, Just In Time For Holiday
'Pached' With Extras Including Exclusive Featurettes
But Wait, There's More, the Fun Doesn't Stop Yet
The All-New Ice Age Short "Surviving Sid"
And Other Great Bonuses, Entertaining Families and Kids
A WHO'S WHO OF PARTNERS, MACY'S, L'OREAL PARIS, ENERGY STAR
OVER 1.6 BILLION CONSUMER IMPRESSIONS ARE SLATED THUS FAR
Macy's Thanksgiving Day Parade Welcomes Horton's Debut
All Will Hear of This Release, Who-ville Too
Escape to the Jungle of Nool with the loveable and 100 percent faithful Horton the elephant as Twentieth Century Fox Home Entertainment (TCFHE) releases the animated, $294 million worldwide box office hit Dr. Seuss' Horton Hears A Who! as a Two-Disc Special Edition DVD and Blu-ray Disc (BD) including Digital Copy December 9. One of Dr. Seuss' all-time classic children's books, Horton Hears A Who (1954), comes to life with the help of an all-star voice cast including Golden Globe(R) winner Jim Carrey(a) (How The Grinch Stole Christmas, Bruce Almighty), Golden Globe(R) winner Steve Carell(b) ("The Office," Get Smart), and six-time Emmy(R) Award winner Carol Burnett(c) ("The Carol Burnett Show"). "Razzle-dazzling and artful" (Claudia Puig, USA Today) and "more faithful in spirit to the source material" (Lou Lumenick, New York Post), Dr. Seuss' whimsical tale imparts to children and adults alike the meaning of compassion, forgiveness and faith.
MEGA-TON PROMOTIONAL LINE-UP & MASSIVE MARKETING:
Designed to generate in excess of over 1.6 billion consumer impressions, the Dr. Seuss' Horton Hears A Who! DVD marketing campaign, TCFHE's largest campaign this year, encompasses an aggressive and multi-layered effort including cross-promotions with three extraordinary partners - Macy's, with whom Horton will act as the retailer's official Holiday Ambassador as well as take flight in the annual Macy's Thanksgiving Day Parade; Energy Star in an educational partnership to promote energy-efficient products and practices as a way to reduce the amount of greenhouse gases; and L'Oreal Kids, who is producing four Dr. Seuss' Horton Hears A Who!-inspired hair shampoos. With a campaign of over $25 million combined, the television, print, internet and radio advertising will be begin pre-street, continue through street date, the critical holidays shopping period and well into the New Year.
SPECK-TACULAR PARTNERS
-- MACY'S - As the official Macy's Holiday Ambassador, a 66 feet long, 36 feet wide and 48 feet tall Horton helium balloon will grace the New York City streets in this year's 82nd annual Macy's Thanksgiving Day Parade. The partnership with one of the country's flagship retailers also includes an exclusive Horton plush, to be available at all 800 stores nationwide. With an estimated reach of more than 1.6 billion impressions, the multi-million dollar campaign includes TV, print and radio support, direct mail plus in-store exposure including themed shopping bags, point-of-purchase displays and in-store events. (See Macy's announcement for additional information.)
-- ENERGY STAR - TCFHE and Energy Star, a joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy, have teamed up to help to promote energy-efficient products and practices. Utilizing the Dr. Seuss' Horton Hears A Who!'s message that every person matters (and can help the larger community) "no matter how small," Energy Star will launch a multi-media TV and Print PSA campaign aimed at children demonstrating how they can make a difference and save the environment. Dr. Seuss' Horton Hears A Who!-themed activity books and tip sheets will be distributed to schools, Energy Star partners and retailers. The televised PSA will also be aired nationally on network and cable outlets, as well as on the Energy Star website.
-- L'OREAL KIDS - From "Horton's Whoberry," "The Mayor's Melon," "Jo Jo's Juicy Cherry" and "Kangaroo's MangoRoo," a variety of Dr. Seuss' Horton Hears A Who!-inspired 2-in-1 shampoos will be produced by L'Oreal Paris, the biggest beauty brand in the world. Distributed to retailers across the country, 300,000 units will be produced and will be supported with on-pack, POS, and online advertising, and shall feature the DVD packshot and DVD availability message.
A "funny, elevating ride that should beguile the young and keep their parents or grandparents enthralled too" (Richard Corliss, Time), Dr. Seuss' Horton Hears A Who! also stars Will Arnett (Blades Of Glory), Seth Rogen (Knocked Up), Jesse McCartney (Alvin And The Chipmunks), Amy Poehler ("Saturday Night Live") and Jaime Pressly ("My Name Is Earl"). The Dr. Seuss' Horton Hears A Who! Two-Disc Special Edition DVD and Blu-ray Disc (BD) including Digital Copy are loaded with bonus features, big and small, including commentary with directors Jimmy Hayward and Steve Martino, eight featurettes, exclusive deleted footage and the debut of the Ice Age short "Surviving Sid." The Dr. Seuss' Horton Hears A Who! Two-Disc Special Edition DVD including Digital Copy will be available to own for $34.98 U.S./$45.98 Canada and on BD for $39.98 U.S./$49.98 Canada. A standard single DVD will also be available for the suggested retail price of $29.98 U.S./$43.48 Canada. Additionally, an unforgettable Dr. Seuss' Horton Hears A Who! DVD Gift Set featuring the Two-Disc Special Edition with Horton plush will be available for $39.98 U.S./$49.98 Canada.
DVD "SPECKS":
Dr. Seuss' Horton Hears A Who! DVD is presented in a flipper disc featuring both full screen (1.31:1 aspect ratio) and widescreen format (1.85:1 aspect ratio) with English 5.1 Dolby Surround, Spanish/French Dolby Surround with English and Spanish subtitles. DVD bonus features will include:
Individual disc bonus materials include:
Single Disc Flipper - Widescreen and Pan & Scan Version
-- Directors' Audio Commentary w/ Jimmy Hayward and Steve Martino
-- Ice Age short "Surviving Sid"
-- All-new animated short focusing on the Ice Age characters
Sid and Scrat.
Two-Disc Special Edition Including Digital Copy
Includes all above single-disc content with the following extra material featured on the second disc:
-- Deleted Footage and Animation Screen Tests (w/ Introductions and optional audio commentaries by the directors)
-- That's One Big Elephant: Animating Horton
-- In an animation-focused featurette, learn how Blue Sky
brought Horton to life.
-- Bringing the Characters to Life
-- Watch the animators' hilarious initial performances recorded
as a reference to assist in animating the film.
-- Meet Katie
-- Discover how the character "Katie" was developed by Blue Sky
-- Elephant Fun: The Facts
-- Fun and informative featurette about elephants.
-- Our Speck: Where Do We Fit In?
-- Using interviews with everyday kids, we'll learn how even
small actions can help make the world a better place.
-- A Person Is a Person: A Universal Message
-- Featuring interviews w/ cast and crew, we will take a closer look at the characters, the story and interpret the meanings of Horton Hears A Who!
-- Bringing Seuss to Screen
-- Learn how Hayward and Martino maintained the authentic look
and feel of Dr. Seuss' world.
-- The Elephant in the Room: Jim Carrey
-- Profile on Jim Carrey voicing Horton
-- We Are Here! Game
-- Memory game in which you have to repeat the correct pattern
of Who-noises.
Blu-ray Two-Disc Including Digital Copy
Dr. Seuss' Horton Hears A Who! BD release will be presented in widescreen format on a 25GB single-layer disc authored in AVC (MPEG 4) compression with English 5.1 DTS HD Lossless Master Audio, Spanish/French 5.1 Dolby Digital plus English, Spanish, Cantonese, Mandarin, Korean and French subtitles. BD bonus content includes exclusive special feature:
"Watch Horton Hears A Who! with a Who!" and all above two-disc special edition content with the exception of the DVD-Rom Create Your Own Animation.
Blu-ray Disc features include the following:
-- Bonus View technology "Watch Horton Hears a Who! with a Who!"
-- Watch the movie with the smallest 'Who' of all - Jo Jo!
Gift Set With A Plush - Horton Plush, Two-Disc Special Edition With Digital Copy
Includes all above two-disc special edition content including Horton plush.
About Twentieth Century Fox Home Entertainment
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
Press materials are available for download at www.foxpressroom.com
For screener requests, please contact Diana Gans
PH: 310-473-4147; FX: 310-473-7118
diana_gans@bhimpact.com
For broadcast inquiries please contact Harry Parrish
PH: 310-369-1628, FX: 310-369-5262
harry.parrish@fox.com
Online press requests can be emailed to onlinepr@fox.com
Dr. Seuss' Horton Hears A Who!
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Street Date: December 9, 2008
Prebook Date: November 11, 2008
DVD Price: $29.98 U.S. / $43.48 Canada (Single Disc DVD)
$34.98 U.S. / $45.98 Canada (Two-Disc SE w/
Digital Copy)
$39.98 U.S. / $49.98 Canada (Blu-ray Two-Disc w/
Digital Copy)
$39.98 U.S. / $49.98 Canada (DVD Gift Set w/
Horton Plush)
Feature Running Time: 87 min
Catalog Number: 2253345 (Single Disc DVD)
2254415 (Two-Disc SE w/ Digital Copy)
2254147 (Blu-ray Two-Disc w/ Digital Copy)
2255108 (DVD Gift Set w/ Horton Plush)
MPAA Rating: G
Closed Captioned: Yes
a)2000: Best Performance by an Actor in a Motion Picture - Comedy/Musical, Man On The Moon; 1999: Best Performance by an Actor in a Motion Picture - Drama, The Truman Show
(b) 2006: Best Performance by an Actor in a Television Series - Musical or Comedy, "The Office"
(c) 1975, '74, '72: Outstanding Comedy-Variety or Music Series, "The Carol Burnett Show"
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Source: Business Wire (Business Wire India)