If youre planning a trip to Boldon, a former mining town near Newcastle upon Tyne, UK, make sure that you carry a handful of pills to help you stay away from sneezing, for the place has been named as the cold capital of Britain.
London, Apr 29 : If you're planning a trip to Boldon, a former mining town near Newcastle upon Tyne, UK, make sure that you carry a handful of pills to help you stay away from sneezing, for the place has been named as the cold capital of Britain.
A new survey has revealed that more people in Boldon buy remedies for cold than anywhere else in the country.
According to sales figures, from supermarket chain Asda, nearly 10,000 packets of tablets or bottles of medicine were sold there in the first three months of this year.
The figure suggests that northerners are more prone to catching cold, while, southerners living in Hemel Hempstead, Herts, barely showed signs of a sneeze with just 750 remedies sold in the same period.
The same kind of pattern was found in sore throat statistics.
In the survey, Barnsley in Yorkshire emerged at the top of the league with sales of soothers hitting 14,959 while Asda's store in Kingston, South West London, moved just 1,120 throat remedies.
The study showed that people in another Tyke town, Wakefield, were most likely to have stomach upsets, with nearly 15,000 'cures' sold there, against a mere 932 in Pwllheli, North Wales.
Besides this, the survey also found an increasing number of southerners turning to trendy herbal remedies such as Korean ginseng and ginkgo biloba.
Statistics showed that sales in Eastleigh, Hants, were ten times more than in Liverpool.
"The age-old stereotype that northerners are a tough lot seems to be shattered," The Sun quoted Asda's Maria Barnett, as saying.
"Our sales show they are much more likely than their southern counterparts to go running to the medicine cabinet at the first sign of a sniffle or sore throat," she added.
ANI