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/ International News / 2007 / September 2007 / September 5, 2007 Popular travel review websites may not be so reliable: Study |
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New research suggests that many popular travel review websites, the fastest growing source of information on holiday destinations, may not be as reliable as some of their trusting users think they are.
London, Sept.5 : New research suggests that many popular travel review websites, the fastest growing source of information on holiday destinations, may not be as reliable as some of their trusting users think they are.
A report in the consumer magazine Holiday Which? found that holidaymakers are increasingly susceptible to bogus opinions from fraudsters seeking to boost their profits by posting overly positive reviews about their destinations online.
According to The Independent, thousands of reviews motivated by commercial interest.
The British Government's Unfair Commercial Practices Directive, which comes into effect in April 2008, will give local Trading Standards officials the power to prosecute managements, which inaccurately represent themselves.
ANI
