Now, get a lift with a push-up bra under your skin!

Now, you can shape up your breasts and get that enhanced cleavage without the services of a push-up bra.

London, August 18 : Now, you can shape up your breasts and get that enhanced cleavage without the services of a push-up bra.

Doctors claim that their new creation, an 'internal bra,' can do away with the need for the lingerie version.

The harness-like device is placed in under the skin through a 40-minute keyhole operation performed under local anaesthetia.

The cost of getting a 'Cup and Up bra,' created by leading Israeli plastic surgeon Dr Eyal Gur, is around 4,000 pounds, an amount far cheaper than the traditional breast lift.

Similar in shape to a fabric bra, 'Cup and Up bra,' made of silicone cups, s inserted around 1cm below the skin. Following this, the surgeons fix fine straps or "threads," which are attached to the ribs between the breast and the shoulder with a pair of titanium screws.

These straps are then stitched to the cups and everything is tightened to lift the breasts into a more "youthful" position.

Dr Gur, head of microsurgery at Tel Aviv's Sourasky medical centre, said that the positive effect on the patient's look will be long-term, with a follow-up operation only needed ten years later, to tighten the device if it "gives" in due course.

He added that the new operation, known as minimally invasive mastopexy, has already caught the fancy of many women.

"I am being inundated by ladies who want to be the first patient to have this operation. There is real excitement. It is such a simple concept, it's surprising no one has thought it before," the Daily Mail quoted Dr Gur, as saying.

If the trials, expected to start in the autumn in Belgium, turn out well, Cup and Up could be offered for use by plastic surgeons soon.

However, British experts have expressed their doubts about the internal bra, warning that there might be a possibility that the silicone cups harden under the skin and women with larger breasts feel the device pulling against their ribs.

"The problem is the type of skin a person has. If you haven't got good quality skin you can do what you want, but your breasts will droop again. You can't stop gravity," Lisa Sacks, a consultant plastic surgeon and a member of the British Association of Aesthetic Plastic Surgeons, said.

ANI