Mens mag in trouble over topless shots

A Mens magazine, which was already in trouble for its boob job contest, is now being scrutinized for posting shots of topless women on an unrestricted website.

Sydney, August 16 : A Men's magazine, which was already in trouble for its "boob job" contest, is now being scrutinized for posting shots of topless women on an unrestricted website.

'Zoo Weekly' has been reported to the media authority by the Federal Government for showing raunchy photos of women entering its contentious competition to win a 10,000 dollar breast enlargement.

Earlier this week, the magazine started advertising for the contest by urging men to "win" their girlfriend a boob job by sending in shots of her cleavage.

The prize goes to the woman whom readers believe most "deserves" a boob job, with the website stating: "We can help turn your lady's itty bitty titties into massive mounds of magnificence".

But after extensive protest from academics and plastic surgeons, the New South Wales Government declared that it would inspect the legalities of offering a surgical procedure as a prize.

Now the Federal Government has joined forces with the protestors. A spokeswoman for Communications Minister Helen Coonan confirmed that the Australian Communications and Media Authority (ACMA) will look into whether topless competition photos appearing on the Zoo website were classified R18 and should therefore be restricted to adults-only access.

Currently, people of any age can access the site by signing up.

"This sort of competition is in very poor taste and it would be considered to be very offensive to most women. That's why (Senator Coonan) has directed the ACMA to look into the matter," news.com.au quoted the spokeswoman, as saying.

If found violating the rules, Zoo could be ordered to do away with the offending content from its website.

However Zoo Weekly editor Paul Merrill said that the boob job was just a "suggestion" on how to spend the 10,000 dollar prize money, which will be given to the winner in cash.

"We're aware it's illegal to offer surgery as a prize but we're not doing that. The winner can do what they want with the money; there's nothing illegal about that," Merrill said.

ANI