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Washington Apples Organizes an Exclusive Meet and Greet Evening with Delhi Daredevils at Underdoggs Sports Bar & Grill

April 17, 2013 - New Delhi, Delhi, India

Delhi Daredevil's Official Fruit partner - Washington Apples organized a wonderful evening for their fans at the Underdoggs Sports Bar & Grill. Key Delhi Daredevil players Ajit Agarkar, Andre Russell, Arisht Singhvi, Ben Rohrer, David Warner, Jeevan Mendis, Johan Botha, Mahela Jayawardena-Captain, Morne Morkel, Naman Ojha, Roelof Van Der Merwe, Shahbaz Nadeem, Umesh Yadav, Unmukt Chand were present that left fans cheering them all through the evening.

International Marketing Director of Washington Apple Commission, Ms. Rebbeca Baerveldt-Lyons who was also present at the event commented that India is one of the most important markets for Washington Apples and the growers and shippers of these apples in Washington, USA are very happy at this partnership intended to increase brand awareness and recall. Eric Simmons, the Coach of the Delhi Daredevils remarked that the partnership with Washington Apples helps DD extend their message of nutritious eating and healthy living. Mahela Jaywardene, the Captain of DD was happy to see the partnership and said that even in Sri Lanka, Washington Apples are getting increasingly popular. Six new varieties of apples were launched by the players which included Washington Fuji, Gala, Honeycrisp, Cripps Pink, Granny Smith, Braeburn. The Daredevils enthusiastically interacted with the guests especially kids and involved them in interesting games and cricket quiz.

About Delhi Daredevils

Delhi Daredevils is part of the nine competing teams promoted by Indian Premier Legue. The franchise is owned by the GMR Group and was founded in 2008. The team is currently captained by Mahela Jayawardene and coached by former South African cricketer Eric Simons. They play all their home matches at the historic Feroz Shah Kotla Ground.

GMR Group is a infrastructural company headquartered in Bangalore. GMR forayed into sports by promoting the Indian Premier League (IPL) cricket team – Delhi Daredevils in 2008. This venture enabled The Group to earn the reputation of a young and vibrant organization and its identity got an overall boost.

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About The Washington Apple Commission

The Washington Apple Commission is an industry initiated self-governing body made up of apple growers and packers from Washington. The Commission is responsible for product promotion, advertising and development of international markets of Washington Apples. The Commission coordinates an international marketing program consisting of trade and consumer promotion, public relations and advertising to promote and expand world-wide demand for Washington Apples.

About The SCS Group

The SCS Group is an agribusiness-consulting firm specializing in marketing, international trade and communications strategy related to food, beverage and agricultural products. The firm has been a pioneer in nutrition-based marketing in the country. The SCS Group represents the Washington Apple Commission in India.

To view the photograph, please click on the link given below:

Delhi Daredevils team with Ms. Rebecca Baerveldt- International Marketing Director of Washington Apple Commission, Mr. Keith Sunderlal, Mr. Sumit Saran and Ms. Mansi Ahuja

Source: Business Wire India


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