Vision Critical Entered into a Partnership Agreement with Majestic MRSS
October 24, 2013 - Mumbai, Maharashtra, India
Leading global consumer insights and technology solutions firm Vision Critical® entered into a partnership agreement with Majestic MRSS, one of Asia’s Largest Independent Full Service Market Research Firms based in Mumbai, India with offices throughout Asia. As an official Certified Partner, Majestic has access to Vision Critical’s suite of tools, including its benchmark software, Sparq™, the most advanced and widely used online community panel platform in the world.
FMCG industry always has a need of wide range of research methods and they seek for development of new research tools and techniques which is going to be served in much better and fruitful way by Majestic’s innovative methodologies combining with advanced tools of Vision Critical. The common practices in market research will be enhanced to give greater results.
The venture is aiming at:
-- Improved quality of data collection
-- Advancement of methodologies
-- Innovative approach to real time issues
-- Adjustment of methodologies and techniques based on specific target groups
A set of well focused, market aligned strategies are needed for FMCG companies while launching new products, maintain existing products, measure product’s reach, concept development, pricing analysis and marketing. This strategy formulation needs a concrete base that can only be provided by market research. As FMCG is a low profit sector it becomes very important to do the Analysis of competition and distribution channels. Research can also help FMCG companies to improve their advertising efforts – its concepts and campaign effectiveness. Majestic MRSS along with Vision Critical is ready to help you with your every need of Market Research on Product concept, Brand, Consumption and approach, packaging, shopping and eating habits, Cost, Distribution channels.
The partnership is addressing to FMCG topics like:
-- New Opportunities: Globalization and Digital Technology
-- Changes in the market dynamics
-- Market opportunity and innovation
-- Brand health and positioning
-- Consumer behaviour and retail strategy
-- Shopper experience and loyalty
-- Analysis of trends and specific influences that affect consumer choices and behaviour
“Alliances like this allow Vision Critical to expand its reach in Asia, providing select business partners with enhanced capabilities to service their clients,” says Bruce Wells, Managing Director and President, Vision Critical Asia. “Online consumer engagement continues to be the arena in which meaningful insights are distilled. We’re excited to start working with Majestic to provide greater access to our products in the region.”
The Sparq™ platform allows Majestic to create Insight Communities to perform both quantitative and qualitative research and develop reliable and affordable community panels for their clients in Asia.
“Partnering with Vision Critical provides our clients with access to the best of breed online community panel technology. It is a reflection of our continued commitment to leverage technology in Marker Research to enhance the quality of insights available to our clients,” states Raj Sharma, Co-founder & President (Global) of Majestic MRSS. “The Sparq™ platform enables regular feedback from customers via interactive surveys and allows them to listen to what customers are saying. This functionality means that key business questions can be answered in hours or days, rather than weeks.”
About Majestic :- Established in 1992, Majestic Market Research Support Services Limited (MMRSS) is one of the largest Independent full service market research firms in Asia. With presence in 18 countries of Middle East, South Asia, APAC and Australia, Majestic MRSS specializes in multi-country research. Since its inception, MMRSS has helped a multitude of international and domestic companies, both small and large, in customized qualitative and quantitative research, data collection (on-line surveys, CATI and PAPI) and data analysis in FMCG/CPG, Automotive, BFSI, Information Technology & Communications, Travel & Hospitality, Pharmaceutical & Healthcare, Retailing and Media & Communication sectors. An ISO 9001 firm, Majestic MRSS is a member of ESOMAR and abides by its code of conduct, best practices and professional ethics.
They have already serving successfully to clients who are major contenders in their industry. The list includes Hindustan Unilever, P&G, KAO, Reckitt Benckiser, Cadbury, Pepsi, Coca-cola, Nokia, Sony Microsoft, Intel, Dell, Samsung, Cisco, Jaguar, Land Rover, Ford, Nissan, TATA, Toyota, Ranbaxy, Cipla, GSK, Johnson & Johnson.
About Vision Critical : - Vision Critical is the world's leading provider of insight communities, currently supporting over 650 brands worldwide. We build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight to drive better, faster decisions.
This partnership agreement will help great way to fulfil market research needs of FMCG Industry & will expand horizon of market research industry in India.
Find PR on web & mobile: -
Source: Business Wire India