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Sahaj and Xenolith Launch a Platform to Recognize Innovators who Empower Rural Lives

April 9, 2013 - Kolkata, West Bengal, India

With over 24,000 IT backed centers in sub 10,000 population villages, more than 30 critical services in the domains of micro-insurance, education, utility services and Government 2 Citizen services, and a reach of over 280 million population, Sahaj enters into the 6th year of operation, and is all set to recognize and reward innovative ideas that have the potential to make positive impact on the quality of rural lives. Sahaj in association with Xenolith Technologies Private Limited has launched the “Sahaj Rural Innovation Awards – Technology for Development”.

Over the years, Sahaj has been synonymous with technology and development in rural India. With numerous breakthroughs making rural lives simpler, Sahaj now recognizes the responsibility to roll out the perfect platform for innovators in the rural space. Apart from monetary rewards, the winning entry may also get venture capital funding to scale the project up. With the website ( available from 20th March 2013, entries shall be accepted from all Indian citizens above 18 years of age, organizations, and educational institutions. Very pertinent categories have been chosen for the entries like Consumer Utilities, Financial Services, Agricultural Knowledge & Practices, Vocational education, Training & skill enhancement, & Health Initiatives. These projects, deployable over an IT platform for rural geographies, shall be judged by a panel comprising of stalwarts in the rural space from Government as well as Private sector on parameters like scalability, ease of deployment, & benefit to end users.

Speaking on the launch, Mr. Umesh Rao – National Head, Sales & Marketing, Sahaj said “We are offering a platform to entrepreneurs & idea owners to show case & present their work which will go a long way in empowering rural lives. At Sahaj, we seek to enrich lives of the rural citizens by offering them a bouquet of affordable & relevant services at a convenient point of access.”

About Sahaj e-Village Limited

Sahaj e-Village Limited, a Srei Venture Initiative, is a business integrator in the field of IT infrastructure with a focus on rural India. It has over 99 offices across 6 states and has emerged as one of the largest implementers of ICT-based projects in India. It has taken up the task of eliminating the undemocratic digital divide between rural and urban India, under the National e-Governance Plan, the Flagship Program of the Government of India in Rural India. It brings government, business, and services to the rural India through an expanding network of Village Level Franchisee Partners. Sahaj is set to launch over 28,000 Common Service Centres (CSC) across 107 districts in the six states of Assam, Bihar, Odisha, Tamil Nadu, Uttar Pradesh and West Bengal. More than 24,500 CSCs have already been established, providing a single-window, one stop solution to the citizen’s needs, under the Private-Public- Partnership (PPP) arrangement.

About Xenolith Technologies Private Limited

Established in 2006, Xenolith Technologies Pvt Ltd is an ISO 9001:2008 certified organization. It is a software solution and services company that provide end to end solutions helping companies to streamline their business processes to compete in today’s dynamic business environment. The company is one of the premier implementation partner of Microsoft for Dynamics Axapta. The experienced leadership of Xenolith has taken new initiatives in Tolling and Healthcare.

To apply log on to: • Only online entries accepted or contact:

Mr. Braj Kishore
Senior Vice President and Head Corporate Communication and Brand Management

Srei Infrastructure Finance Limited
Phone: +91 33 6602 3211
Mobile: +91 98360 35599

For details, visit: or

Source: Business Wire India


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