Networkplay Announces its Newest Addition: yoCAPTCHA - Advertising Platform by Innovese
September 4, 2013 - New Delhi, Delhi, India
The deal inked between the two companies paves the way for Networkplay’s exciting projects lined up this year.
Launched in 2011 by Innovese, yoCAPTCHA - India’s first CAPTCHA advertising platform, transforms difficult-to-read CAPTCHAs into engaging ad units. With just a year behind them, the company boasts of having worked with over 100 publishers & served well over a billion CAPTCHA impressions. yoCAPTCHA offers a variety of formats, including interactive game/activity based CAPTCHAs, Video CAPTCHAs, Animations etc. Recently they rolled out their powerful Survey CAPTCHA formats and interactive Social CAPTCHA, and successfully aligned with various advertisers ranging from P&G, Axis Bank, Volkswagen, Blackberry(RIM), Reliance Communications, Star World and many more.Networkplay’s association with them has been a long standing one, representing them exclusively in the market to sell CAPTCHA as an advertising medium.
The change in ownership will bring two of the co-founders Ankit Gupta and Dhruv Sogani on board of Networkplay’s key strategic team. While Dhruv will head Business Development at Networkplay, driving new tech-driven businesses in addition to CAPTCHA, Ankit, joining as Head of Technology, will be responsible for developing and buying new technologies to support the suite of technological products Networkplay will be offering to the marketplace.
“There's an inherent entrepreneurial culture at Networkplay; there's energy and a vision to be one of the leading digital media technology companies. It's a great opportunity to head the technology forefront of the group, and lead work on the next state-of-the-art tech products at Networkplay,” says Ankit. Echoing the sentiments, Dhruv says, “My stint at yoCAPTCHA gave me experiential knowledge of business in the digital sector. It will be exciting to oversee challenges in this new role which demands constant innovation.”
According to CEO of Networkplay, Ampreet Singh, “Getting yoCAPTCHA on board only reinforces our commitment to becoming a firm that offers a wide array of the finest products powered by the best of technology to the industry. With brands turning to more engaging and innovative digital solutions, this addition is going to solidify the intent to be a technology hub to fulfill this need.”
Innovese Technologies founded by graduates from BITS-Pilani, owes its origin to the college’s famous campus where it took off as a web-development startup, and grew to a company launching its lineup of products and web-applications. Venturing into the space of digital media and online advertising, they introduced yoCAPTCHA into the market.
Innovese has been among Top 30 Student Startups @ NEN First Dot 2011. They were incubated at the iAccelerator 2011(A CIIE-IIM Ahmedabad Program) where they raised seed fund from Anuj Pulstya, Maneesh Bhandari & CIIE. Thereafter, they have been closely mentored by them and Pranay Gupta (former Joint CEO of CIIE). Ankit has been the recipient of the Global Student Entrepreneur Award for the year 2012 from India and was felicitated by the Entrepreneurs’ Organization & the NYSE Foundation for the same.
Networkplay - the digital agency incubated in 2008 by Webchutney and funded by Capital18, is a part of Gruner+ Jahr (G+J), the publishing division of European media conglomerate Bertelsmann SE & Co. KGaA. Handling 500 campaigns in a quarter and 6 billion impressions per month across Web, DTH and mobile, Networkplay is associated with over 700 publishers and 300 advertisers.
Source: Business Wire India