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Luminous Water Technology Launches India’s 1st Sub Rs. 10, 000 RO Water Purifier with 7litres of Storage Capacity


August 31, 2013 - New Delhi, Delhi, India

-- Within a short span of 6 months Luminous Water Technology sales surges by 5 times; hence it tops the chart and becomes the fastest growing RO Water purifier in the country.
-- Expansion plans in pipeline in terms of distribution & service centers in order to roll out Sub Rs. 10,000 RO Water Purifiers.

Luminous Water Technologies Pvt. Ltd (LWT), makers of Livpure, India’s First Intelligent Touch Technology & fastest growing RO Water Purifier, is all set to turn the tables in the RO Water purifier industry by launching India’s first Sub Rs.10,000 RO Water purifiers with 7litres of storage capacity and has also set the precedent for other manufactures to follow.

Specifications of LWT’s Livpure Biocare RO Water purifier:

1. Fully automatic and advanced ergonomics to match your modern life style
2. Highest storage capacity of 7 liters (approx) in comparison to other players in same price range of Rs.9990
3. Taste enhancer to retain essential minerals
4. Purification by RO membrane followed by Post UF filter and silver impregnated post carbon
5. Suitable for any source of water i.e. Municipal, bore well etc
6. Free routine RO service 3 times in a year

LWT will manufacture the Sub Rs.10,000 RO Water purifier under the banner of its first brand Livpure to be known as ‘Livpure Biocare’. With such a path breaking and innovative idea of launching the purifier with the high storage capacity of 7litres and that too in an affordable range, ‘Livpure Biocare’ has become India’s most affordable RO Water Purifier in such category.

On the launch Mr. Rakesh Malhotra, Chairman SAR Group, said, “Understanding the need of healthy drinking water, we decided to roll out a price range which will meet the requirement of maximum number of consumers in Indian market. Keeping this key point in mind we have tried to make water purifier a household product for our consumers and that too at the lowest possible price range. What makes ‘Livpure Biocare’ stand apart is its high storage capacity of 7litres and is priced less then Rs. 10,000, whereas in case of other RO brands consumer will need to spend around Rs.19,000 to Rs.20000 to buy the same product.”

Realizing the need for long term sustenance and growth, a massive expansion plan is on the cards to increase the network in terms of distribution and service centers for Sub Rs.10,000 RO water purifiers. The Distribution reach for Livpure is going to be increased by 3 times in the coming fiscal and the number of service centers is going to be increased in numbers from 110 to 400 by this year.

Mr. Malhotra further added “After the successful launch of Livpure, India’s first intelligent RO Water purifier endorsed by Sachin Tendulkar, the sales surged by 5 times in a very short span of 6 months, hence this hike makes the brand the fastest growing RO Water purifier in the country in terms of sale. Livpure in its 1st year of launch has been adjudged the ‘upcoming innovative Water Purifier in Best RO+UV+UF’ category & awarded the Water Digest Water Award in association with UNESCO. This has further motivated us to initiate the Sub 10,000 RO Water Purifier concept in high capacity storage segment, which will be launched in key cities across different regions. Based on this successful Brand performance CLSA Capital Partners has recently invested INR 550 Mln (USD$ 9.2 million) in Luminous Water Technologies Ltd”.

About Luminous Water Technologies Pvt. Ltd.
- LWT is a latest venture of prestigious SAR group, part of the endeavor to create a sustainable business model with a focus on basic amenities of life Water, Food, Realty, Energy and Communication.

Source: Business Wire India

BusinessWireIndia

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