KPIT Adopts New Brand and Visual Identity
September 10, 2013 - Pune, Maharashtra, India
The addition of the word ‘Technologies’ reiterates KPIT’s established expertise in creating a technological edge through its vast portfolio of solutions and services. The new brand name emphasizes the work KPIT performs at the forefront of technologies and processes to help global corporations become efficient, integrated and innovative enterprises.
Commenting on the new brand identity, Ravi Pandit, Chairman & Group CEO, KPIT said, “The new name and logo mirror the progression of KPIT into a leading creator and provider of strong technology solutions. It is ready to take on future challenges and move faster toward achieving its goal of reaching the milestone of $1bn in revenue by 2017.” He further added, “The new brand identity highlights our current engagements as strategic partners to our customers, the way we create and deliver innovative solutions and technologies through Value HarvestingSM, thereby generating the greatest possible business value for our customers. We are prepared for our new journey with renewed passion and focus to achieve our goals.”
Melissa Womack, Head Global Corporate Marketing, KPIT said, “Our new visual identity represents the transition of KPIT into a new phase of growth. We were looking for a logotype that not only represented the aspirations and global nature of the company but also retained its traditional core values of customer centricity, integrity and sharp focus on select industries.”
About KPIT’s new visual identity
The new KPIT logo is bold and modern with a right slant and rounded letters, representing the Company’s deep industry expertise and honors its desire to keep moving forward. The more vibrant, contemporary and dynamic typeface mirrors its passion for progress. Its new bright blue color represents depth, stability, knowledge, solidity, and optimism. The new look highlights the growth of KPIT, how it partners with customers on transformational engagements and reflects its global presence.
About KPIT Technologies
KPIT Technologies, one of the fastest growing global IT consulting and product engineering partners, is focused on co-innovating domain intensive technology solutions for corporations, specializing in automotive & transportation, manufacturing, and energy & utilities. A leader in technology solutions and services, KPIT currently partners with 180+ global corporations including Original Equipment Manufacturers (OEMs), semiconductor companies and Tier 1 companies. For more information, visit www.kpit.com.
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KPIT leadership at the new logo unveiling. From L to R: Ravi Pandit, Chairman & Group CEO; Melissa Womack, Head - Global Corporate Marketing; Pankaj Sathe, Chief People & Operations Officer; and Kishor Patil, CEO & Managing Director.
KPIT’s new visual identity
Source: Business Wire India