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ISB–IIT Alumnus Announces Launch of MyShopMate™ : India's First Mobile Application for Mall Shoppers

February 13, 2013 - Hyderabad, Andhra Pradesh, India

Hyderabad based startup ‘Smart Edge’ today introduced MyShopMate™ – a geo-location based mobile application specially designed for mall shoppers and malls.

MyShopMate™ is a free mobile app on Android, iPhone & Blackberry platforms. It enables shoppers to explore their favorite malls on their fingertips and check out the latest offers & events running there. They can also find out further details like brands, store locations, food joints etc. in those malls.

Speaking on the occasion, Raj Kumar (Founder & CEO of Smart Edge - an alumnus of ISB Hyderabad & IIT Kharagpur) said, "We are delighted to launch our flagship mobile application MyShopMate™ - a one stop shop for all real time information a mall shopper is looking for. At the same time MyShopMate™ is redefining the conventions for malls and brands to connect and communicate with their customers. We have launched it on the Android platform and will be releasing iPhone & Blackberry versions soon."

Commenting on the launch, Rahul Chowdhury (Chairman & Chief Mentor of Smart Edge - a serial entrepreneur and an alumnus of Kellogg School of Management) said, "With increasing smartphone penetration in India, MyShopMate™ can change the way people shop and marketers communicate to their target audiences. After adoption of Facebook & online search as a marketing channel, innovative applications like MyShopMate™ will bring the next level of disruption. Our vision is to make MyShopMate™ the destination for shoppers and the marketing channel of choice for malls & retailers."

MyShopMate™ has already partnered with some premier malls in Hyderabad, NCR, Mumbai and Bangalore. The initial roll out of MyShopMate™ caters to shoppers in Hyderabad and in next couple of months it will be rapidly rolled out for the Mumbai, Delhi & Bangalore markets. By end of next year, it will expand to other Tier I & II cities to truly become a pan-India mobile application.

For more information on application and to download visit,

About Smart Edge

Smart Edge Marketing Private Limited is a Hyderabad based startup that conceives designs, develops and markets mobile apps; with a vision to make relevant, localized & personalized information available at a customer’s fingertips leveraging mobile & web technologies.

It is founded & promoted by alumnus of Kellogg, ISB & IIT.

To view the photograph, please click on the link given below:

ISB–IIT Alumnus Announces Launch of MyShopMate™ : India's First Mobile Application for Mall Shoppers

Source: Business Wire India


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