Haier Retains its Position as the World Leader in Major Appliances in 2012
February 1, 2013 - New Delhi, Delhi, India
-- Haier commanded 8.6% of the total retail volume share globally in 2012
Haier, one of the largest Home Appliances & Consumer Electronics brand globally, has retained its world’s No.1* spot in major appliances. Euro Monitor International, the London-based market intelligence firm, providing market research, business intelligence reports, and data to industry, certified Haier as the numero uno position globally for the year 2012. Apart from the major appliances Haier bagged the top honours in the white goods category which involve refrigerators, washing machines, freezers and wine coolers.
Haier achieved this feat by commanding a whopping 8.6% of the total retail volume share globally in 2012 registering a growth of 0.8% from 7.8% of the total retail volume share in 2011.
Continuing its run at the number 1 spot, both as a brand and as a manufacturer in the refrigeration appliances, Haier increased its retail volume share to 14.8% and 16.6% respectively. Haier scripted another success story by being the World’s No.1 brand in Home Laundry appliances, grabbing an incredible retail volume share of 14.8% against 10.4% in 2011. It was for the first time that Haier bagged the top spot for manufacturer in Home Laundry Appliances with 12.2% retail volume share in 2012.
Haier dominated the Freezer market by bagging the No. 1 slot and an astounding 18.8% of the total market share against 16.7% in 2011. Haier also retained the top honours for Freezer manufacturer by grabbing 18.6% share of the total retail volume. The share of the total retail volume was recorded at 16.8% in 2011 thus marking a significant rise of 1.8%. Both as the no.1 brand & manufacturer of Wine cooler/ chillers, Haier continued to enjoy a major volume retail share of 15.3%, globally.
Speaking on the announcement, Mr. Eric Braganza, President, Haier India said, “It is a matter of immense pleasure for the entire Haier family. While we are elated with the results of the year, we are completely aware of the tough competition and rapidly evolving market. We are well-prepared for the future and look forward to consolidate our current market position. We are focused at providing our customers the best products in all the categories and would continue to innovate with our range of products. There has been a boost in the sales globally this year and that has been reflected in the figures that we have achieved. We want to replicate our global success in the Indian market and we are working towards it.”
*As per Euromonitor International Survey 2012
About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 20.7 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
About Haier India
Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company’s product range includes Haier refrigerators, LCD LED TVs, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.
Source: Business Wire India