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Center Fresh brings Gum Charades to Mobile with RockeTalk


October 22, 2013 - New Delhi, Delhi, India

Center Fresh recently launched a digital initiative called Gum charades. Inspired by a popular movie guessing game called dumb charades, it fits perfectly with the core brand proposition of “Zubaan pe Rakhe lagaam”.

To increase reach, this game has now been extended to mobile as well. Mobile as a medium helps reach a far wider and diverse audience, especially in the more remote parts of the country.

RockeTalk, India’s biggest social networking application , is one of the mobile platforms where the game is being launched. With a 10 million active user base, it reaches out beyond metros to smaller towns, with a focus on youth.

While the rules of the game remain the same i.e. the users have to guess the movie being enacted in the least possible time, the game has been customized specifically for the (RockeTalk) platform.


“This is a first of its kind of idea, bringing content & digital to create a unique engagement platform for consumers,” says Unny Radhakrishnan, Head of Digital, South Asia Maxus.

On RockeTalk, which is a multimedia social networking space, the Gum Charades leaderboard creates the stimulant for a viral momentum of the campaign, as it is promoted to users who are already playing as well as those who aren’t.

With smart phones to be won every week and an Ipad 4 as the grand prize, RockeTalk’s 10 million monthly active users have a lot to play for.

Explaining RockeTalk’s perspective, Sameer Agarwal, CMO RockeTalk says, “Centre Fresh's Gum Charades will reiterate what RockeTalk has proven in the past - that brands can benefit far more by the use of custom designed social activities and games as against commodity advertising. Once again, RockeTalk will be bringing a popular game, which uses videos and multimedia, to its users across smart phones and feature phones.”



To view the photographs, please click on the links given below:

The Gum charades 'gameplay' screenshots


The Gum charades 'gameplay' screenshots

Source: Business Wire India

BusinessWireIndia

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