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Benor Organics Announces Geographic and Product Portfolio Expansion Including the Introduction of Organic Textiles to the Portfolio of Desh’Se


May 30, 2013 - New Delhi, Delhi, India

DeshSe.com undergoes a geographical and portfolio expansion! The online retail store is geared to service orders from major cities across India, and has added organic textiles to its product portfolio which already includes organic food products.

Benor Organics, an online retailer of organic products in India, has announced a geographical and portfolio expansion of its high quality brand of organic food and non-food products, Desh’Se.

In December 2012, the company started taking orders from the NCR region. Now, Desh’Se has added 2,000+ pin codes from the North, West, and South India, enabling consumers to place online orders for organic products that are certified and are truly organic.

Adding to its existing line of organic products – which currently includes whole grains, lentils, spices – Desh’Se is now introducing a slew of products like organic chutneys, organic sweeteners, organic breakfast cereals, organic snacks, organic heat and eat products, etc. The expanded portfolio includes organic textiles like socks that are anti-microbial, anti-fungal and odour-free, towels, hair wraps and bathrobes.

Organic products listed on Desh’Se website have the Organic Certification by OneCert Asia Agri Certification (P.) Ltd. The products meet relevant and respective guidelines including as per NOP (USDA), NPOP (Govt. of India) and EU Standards for Organic Production.

Consumers can now order these organic products – free from any harmful chemicals and synthetic pesticides – online at www.deshse.com.

“We are proud to open our virtual store to customers beyond NCR and to have made significant additions to our portfolio. We, at Desh’Se, believe that organic lifestyle goes beyond just organic food and includes various other elements of organic living. The introduction of organic textiles at this stage is part of our portfolio strategy which will soon see the introduction of organic cosmetics and a range of other consumer products,” said Shailendra Beniwal, CEO of Benor Organics. “We not only aim to enable a complete organic lifestyle, but also propagate the importance and relevance the same. The key lies in consumers appreciating the benefits of their choice. Organic products, apart from their health benefits, also have socio-economic and environmental implications. Let us not forget, they are eco-friendly as well.”

About Benor Organics

Benor Organics Private Limited is an online retailer of organic food and non-food products, sold under its flagship brand Desh’Se. The company depends upon best-in-class technology in sourcing, procurement, and fulfillment to ensure that customers have a dependable and trustworthy avenue to buy organic products with total confidence.

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Source: Business Wire India

BusinessWireIndia

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