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Jagriti Yatra Announces Partnership with Dell India

September 14, 2012 - Mumbai, Maharashtra, India

Jagriti Yatra and Dell India has announced a partnership, which aims to support the spirit of entrepreneurship amongst budding entrepreneurs. The program is executed by Jagriti Sewa Sansthan, and in partnership with Dell, will serve Jagriti’s long term aim of Enterprise-Led-Development in the country. Dell India is the partner for Jagriti Yatra 2012, an 8,000 kilometer long annual national train journey of 15 days, having 450 young men and women on board who are there with an objective to learn from model social and business entrepreneurs. The Yatra is a flagship event of Jagriti, which seeks to awaken the spirit of enterprise in the youth, particularly in smaller towns and villages of the country. The program so far has been able to build more than 100 enterprises in the past four years.

Dell has empowered people across the globe with their technology offerings, to fulfill their dreams. Supporting the small and medium businesses is one of the top five key global priorities for Dell, particularly in the Tier-2 and the Tier-3 cities, to increase technology penetration. The company aims to educate small businesses on how technology can help them address a number challenges and become a strategic driver for the growth of their business. Keeping in mind the needs of growing entrepreneurial businesses, Dell India has complete range of technology solutions, specifically for small and medium businesses that are built for optimized productivity, cost-efficiency and flexibility to help them scale up quickly.

Jagriti Yatra is a year-long program executed over four phases in a year, culminating in an annual national train journey at the end of the year. The train journey covers a distance of 8,000 kms starting from Mumbai and traversing cities and villages near Bangalore, Madurai, Chennai, Vishakhapatnam, Gram Vikas (near Bhubaneshwar), Patna, Deoria (near Gorakhpur), Delhi, Tilonia (Rajasthan) and Ahmedabad. During the journey the ‘Yatris’ meet stalwarts like Dr. S. Aravind of the Aravind Eye Care System, Madurai; Mr R. Elango in Kuthambakkam, near Chennai; Joe Madiath, founder and executive of Gram Vikas; Anshu Gupta, founder of Goonj; and Bunker Roy, founder of the Barefoot College among others.

Speaking on behalf of the Dell Mr. Vikas Bhonsle, General Manager, Mid-market, Dell India said, “The Jagriti Yatra program offers a unique opportunity to engage with entrepreneurial set ups across the country and immense scope for learning and growth. This partnership with Jagriti Yatra is very much in line with our ongoing efforts to support to the small and medium businesses of the country. Using our capability to understand the needs of SMBs, we aim to become a true partner to them, with technology solutions that give best value for their money and provide growth to their business” Bhonsle further said “With the help of Jagriti Yatra we will be able to better provide the technology support in the mid-markets. It offers great validation for us to be associated with a program that provides assistance to the future businesses of India”

Ashutosh Kumar, Executive Director of Jagriti Yatra said, “We believe technology will play a key role in promoting and enabling mass entrepreneurship across the country, having a particularly transformative effect in the smaller towns and village of the India. Dell has through innovation and technology transformed personal and business communications globally. Its values of enablement, change and development through technology are aligned to the mission and focus of Jagriti. We are extremely pleased to have Dell as our technology partner, and this will accelerate our efforts in creating a movement of enterprise-led-development or Udyam Janit Vikas in the country”

Key Links:

Jagriti Yatra for updates and journey registration

Dell India

About Dell

As the visionary outcome of a true entrepreneur, Dell (NASDAQ: DELL) is committed to helping small and medium businesses solve their technology challenges, ease business pain points and draw greater value from IT. With ProManage-Managed Services, Optiplex – the world’s No. 1 business desktop, new Latitude laptops, the designed-for-small business Vostro line, energy-efficient PowerEdge servers and Small and Medium Business Solutions Center, Dell is here to support entrepreneurs every step of the way.

About Jagriti Sewa Sansthan

Jagriti Sewa Sansthan is a registered NGO promoting skill and entrepreneurial training since 2001 and qualifies under 80G certificate of the Income Tax Act, India. It aim is to provide vocational and entrepreneurial training to youth and women in smaller towns and villages of India, with Eastern UP as a starting point. Nationally, Jagriti seeks to empower youth to find purpose and employment through Enterprise Led Development or Udyam Janit Vikas. The Jagriti Yatra is a flagship event of Jagriti Sewa Sansthan and was initiated to awaken the entrepreneurial spirit leading to development through locally led enterprises that create employment. Jagriti is also creating Jagriti Enterprise Network, a community of like-minded individuals who believe in nation building through Enterprise. It is also laying the foundations of a series of four Jagriti Enterprise Institutes to promote and incubate local enterprises in different parts of the country.

Source: Business Wire India


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