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ESPN STAR Sports Strikes Multi-Year Broadcast Agreement for Sri Lanka Premier League


July 23, 2012 - New Delhi, Delhi, India

ESPN STAR Sports, Asia’s No. 1 sports content provider, today announced that it has reached a multi-year broadcast rights agreement for exclusive coverage of the Sri Lanka Premier League (SLPL) in India. The first edition of this T20 league will be played in August 2012.

The multi-year deal includes a minimum of 24 T20 matches per season. The first edition of the SLPL will see seven provisional teams compete for the coveted trophy as well as a qualifier berth to the Champions League Twenty20 (CLT20) to be held later this year. The SLPL will feature 42 international players participating from seven countries. STAR Cricket, STAR Sports & ESPN will broadcast all the matches live & exclusive in India starting on 11 August 2012.

ESPN STAR Sports’ broadcast rights agreement also includes live coverage of the SLPL in the territories of Bangladesh, Bhutan, Cambodia, Hong Kong, Indonesia, Korea, Nepal, Macau, Malaysia, Maldives, Pakistan, Papua New Guinea, Philippines, Singapore, Sri Lanka and Thailand

These rights, in addition to the existing T20 leagues from Australia, England and Bangladesh and along with CLT20 and ICC WT20 make ESS the undisputed leaders in this coveted cricket format.

Speaking on the occasion, Peter Hutton, Managing Director, ESPN STAR Sports, said, “We are delighted to be able to telecast the live matches of the SLPL in India and throughout the region. It is an excellent addition to STAR Cricket's remarkable catalogue of content in the next year, headlined by India's home series against Pakistan, England and New Zealand, the ICC World T20, the Champions League T20 and the ICC Champions trophy.

“Sri Lanka cricket becomes the 6th cricket body with whom we are working on the shortest form of the game. Our coverage of Australia's Big Bash and the T20 leagues in England and Bangladesh have already shown our commitment to the format, and we look to further growing our live cricket content."

The SLPL will see all leading international and domestic cricketers from Sri Lanka joining hands with talented U-21 players. The tournament has also attracted players from Australia, Bangladesh, Pakistan, South Africa, New Zealand, Zimbabwe & West Indies.

While all leading players from Sri Lanka are expected to play, other star cricketers from around the globe who have signed up to participate in the SLPL include:

-- West IndiesChris Gayle, Marlon Samuels, Fidel Edwards, Kemar Roach, Kevon Cooper and Jerome Taylor.

-- Bangladesh – Shakib Al Hasan, Tamim Iqbal, Mushfiqur Raheem, Elias Sunny and Nasir Hossain,

-- PakistanShahid Afridi, Misbah Ul Haq, Saeed Ajmal, Sohail Tanvir, Shoaib Malik, Azhar Mahmood, Abdul Razzaq, Imran Nazir, Umar Gul, Ahmed Shahzad, Hammad Azam, Abdur Rehman, Imran Farhat and Umar Akmal

-- South Africa – Albie Morkel, Johan Botha, Robin Peterson, Ryan McLaren and Richard Levi

-- New Zealand – James Franklin, Nathan McCullum and Tim Southee

-- Australia – Dirk Nannes, Ryan Harris, Brad Hodge, Mitchell Marsh, Andrew McDonald, Brad Hogg, Callum Ferguson, and Clint Mckay

-- Zimbabwe - Brendan Taylor

About ESPN STAR Sports

ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia's biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.

ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (espnstar.com, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.

ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.

Source: Business Wire India

BusinessWireIndia

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