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element14 Introduces Innovative Development Kits for Electronic Design Engineers across Asia Pacific

April 13, 2011 - Bangalore, Karnataka, India

element14 (formerly Farnell Electronics), the industry’s first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, today announced that it has enhanced its versatile offering of development kits across the Asia Pacific region to include the latest technologies for electronic design engineers and maintenance, repair and operations professionals. element14’s product portfolio of over 130,000 products stocked in Asia Pacific includes development kits from leading suppliers such as Analog Devices, Freescale Semiconductor, Microchip, National Semiconductor and Texas Instruments.

Development kits are indispensable for all electronic design engineers as they provide the foundation tools to meet their business objectives. element14 constantly aims to enhance its comprehensive inventory of innovative solutions to ensure customers across the region have unparalleled access to cutting-edge development kits from leading suppliers.

Professionals in the electronics industry can choose from over 1800 development kits with ease and flexibility for purchase via multiple channels with no minimum quantity or value, and next day delivery in most cities in Asia Pacific. 24/7 customer service telephone support and 24/5 online technical support are also available at . In addition, customers can also visit and engage with the element14 online community to research, consult industry experts, and collaborate with design engineers and electronics enthusiasts around the globe.

Derek Leung, Sales Director, Distribution of Texas Instruments Hong Kong Ltd said, “element14’s fusion of commerce and community opens up a new and direct way to support electronic designs across Asia Pacific. Beyond fast delivery and technical support, element14’s online community allows us to interact with professionals and electronics enthusiasts to better understand their needs. This enables us to constantly provide timely and vital development evaluation solutions that are most pertinent and popular to the electronic design engineers in the region.”

W.L. Chong, Regional Sales Manager, Distribution Sales, South East Asia, Freescale added, “In element14 we have a great strategic partner with a unique distribution model and extensive network in the region which allows us to engage with many new customer segments and also understand their business challenges. In order to meet their specific and evolving requirements, we are always innovating and supplying the latest solutions to help them meet their business objectives.”

Edward Ho, Far East Channel Manager, Microchip said, “element14’s unique insight to the diverse challenges that electronic design engineers face in the region has provided us with plenty of exciting new opportunities. element14 currently carries a broad range of Microchip development kits with over 300 different kits stocked locally in Asia Pacific. This is a strategic partnership which enables us to introduce our best and most innovative products with fast delivery to the Asia Pacific market.”

William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific said, “As the manufacturing sector in the region continues to grow and diversify, there is a corresponding growth in the demand for a wide range of development kits. At element14, we aim to provide a broad selection of high quality solutions to meet the needs of engineers from different fields. In order to achieve this goal, we are working closely with leading suppliers to expand our regional inventory and provide our customers with the most innovative products more efficiently to meet their evolving business objectives.”

Some of the technologies from element14’s development kits portfolio include:

Microchip MPLAB ICD 3 In-Circuit Debugger

 High-speed processors and fast programming configuration
 Protection circuitries to guard probe kit from power surges

Texas Instrument MSP430 USB Debugging Kit

 Connects a flash-based MSP430 MCU to a PC for real-time, in-system programming and debugging
 Uses ultra-low power, no external power supply is required, providing a great convenience

Freescale XL_STAR development platform – element14 Exclusive

 Multifunction System that allows development, download and debug of up to 64Kbytes of code using CodeWarrior, a professional IDE
 The board’s integrated MMA8451Q accelerometer allows free fall, shake, tap, transient and orientation detection for embedded applications

For more information on element14’s development kits, please click here

About element14

element14 offers more than 130,000 products, for next-day delivery in most cities in Asia Pacific from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers, 24/5 online technical support and catalogue sales, with a hassle-free return policy.

In India, please visit This eCommerce site is integrated with the Group’s global online Community portal (

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).

About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers - an industry first ( With sales last year of £990.8m and underlying profits of £93.3m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts• Operations in 35 different countries
• 4,100 employees
• Over 2 million customer contacts in 156 industries
• Over 3,500 leading suppliers
• Over 400,000 products stocked with access to over four million more on demand
• Global leader in legislation RoHS, WEEE, REACH

For more information, please visit

About Freescale

Freescale is the global leader in embedded processing solutions, advancing the automotive, consumer, industrial and networking markets. From microprocessors and microcontrollers to sensors, analog ICs and connectivity – our technologies are the foundation to the innovations that make our world greener, safer, healthier and more connected.

For more information, visit the website at:

About Microchip

Microchip’s PIC24 MCUs provide designers with an easy upgrade path from 8-bit PIC® microcontrollers and a cost effective option to 32-bit MCUs. The broad product line includes everything from eXtreme Low Power microcontrollers to high performance digital signal controllers. Combined with hardware and free software these 16-bit products make the design of Control.

For more information, visit the website at:

About Texas Instruments

Texas Instruments designs and manufactures analog, digital signal processing and DLP® chip technologies that help customers develop products that matter. From affordable mobile phones that connect more people, to classroom projectors that support remote learning, to prosthetic devices that provide greater confidence, flexibility, and freedom – TI technology powers new ideas and inspires better solutions.

For more information, visit the website at: /

Source: Business Wire India


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