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Victorian Company My Heroes Secures Contract with – UTV New Media Ltd and Globosport Digital

April 13, 2011 - Bangalore, Karnataka, Mumbai, Maharashtra And New Delhi, Delhi, India

Innovative Victorian company My Heroes, has landed a significant contract with UTV New Media Ltd (UTV), India's first integrated global media and entertainment company.

Innovation, Services and Small Business Minister Louise Asher joined My Heroes CEO Jon Field to officially launch the partnership. This deal sees My Heroes gain exclusive licensing rights to personalise digital and electronic products for select celebrities from UTV’s and Globosports Bollywood and sporting celebrities – through the My Heroes Entertainment India website, launching in May, 2011.

My Heroes enables fans to connect with their Bollywood as well as Sporting heroes through personalised products such as cards, posters, milestone charts, growth charts and calendars, as well as electronic products. After successfully launching My Heroes in the Australian market through partnerships with the likes of, Cricket Australia, Swimming Australia and Netball Australia, My Heroes is now set to grow strongly with their launch into India.

“This is a significant achievement for this Victorian company, with UTV part-owned by the Walt Disney company offering services from television, games development and motion picture film production to managing some of India’s biggest stars. This is the first international deal for this Victorian company with pending announcements with other celebrity management companies soon to follow, which all represent significant export potential in India and around the globe” said Ms Louise Asher, Minister for Innovation, Services and Small Business, State Govt. of Victoria, Australia.

“This is an excellent example of how a local company can become a true global player. By combining a number of factors such as, taking an innovative and original idea like My Heroes and leveraging the creation of personalised content on the internet. My Heroes India’s strategic competitive advantage is that it enables the fans to personally connect with the celebrities of arguably India’s two largest entertainment genres Sport and Bollywood, and in doing so, create their own personalised content from their favorite celebrity. By expanding into India, it will enable My Heroes to position itself as a market leader in digital and electronic personalised sports and entertainment products across the world” said Mr Jon Field, Chief Executive Officer, My Heroes.

Bollywood is the world’s largest entertainment industry now producing more than one thousand motion pictures per annum and estimated to be turning over more than USD $3.5 billion, which makes it a larger industry than Hollywood.

Ms Asher is in Mumbai leading a major trade delegation of 60 strong companies from Victoria, Australia, the largest of its kind from the Australian state to visit India.

Ms Louise Asher also added that, “Participating companies represented the very best of Victoria’s advanced industry capabilities in the fields of automotive, sustainable urban design, aviation, cleantech, food and beverages, and ICT. These innovative Victorian companies offer their Indian counterparts the highest quality products, services and R&D in the Asia-Pacific region at very competitive costs. Through this visit and other activities planned as part of our Trade Engagement Program for India, we look forward to significantly boosting partnerships with India, one of the world’s fastest-growing and most exciting economic powerhouses”.

The recently-elected Victorian Government has made strengthening ties with India a top priority, with this trade mission to Bangalore, Mumbai and Delhi the first official overseas mission for a state minister since last November’s state election.

Trade and investment between Victoria and India has surged in recent years, with Victorian exports to India tripling since 2005. Leading Indian firms Mahindra and Mahindra and the Wadhawan Group, as well as nine out of India’s top 15 information technology companies, have established a strong presence in Victoria.

While in Mumbai, Ms Asher will also speak at the Sustainable Infrastructure Forum, which brings together leading Victorian sustainable urban design firms, including Australian Urban Systems (AUS) cluster members, the Green Building Council of Australia (GBCA) and major aviation infrastructure companies that have been involved in recent projects such as Mumbai and Delhi airports.

About Victorian Government Business Office

The office, established in 2005 is based in Bangalore and promotes trade and investment in a number of key sectors including information and communication technology, tourism and associated direct air access, as well as the promotion of the international education services, financial services and life sciences. Other priorities include promoting Victoria’s capabilities in infrastructure and construction, aviation and commercial aerospace, food (in particular dairy), sports and events and life sciences sectors.

Source: Business Wire India


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