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Jagran Solutions brings alive the Red Bull Chris Pfeiffer India Tour 2011

May 6, 2011 - New Delhi, Delhi, India

Jagran Solutions - India’s leading new age marketing agency that provides solutions for Brand Activation via Consumer Connect Strategies managed the ‘Chris Pfeiffer India Tour 2011’ for Red Bull across 10 cities in India. The tour was aimed at inspiring more freestyle bikers across the country.

The 15 days long tour had a strong on ground component where the four times ‘World Freestyle Biking Champion’ and Red Bull athlete Chris Pfeiffer performed across 10 cities of India to entertain a large mass of Indian crowd and inspire more free style bikers across the country. The 40 year old biker who is best known for his bunny hoping over 33 people has been associated with Red Bull India for quite some time.

Jagran Solutions organised the whole tour where they took charge of managing locations in each city, organisation, bookings, security & safety measures, administrative approvals etc in order to offer a turn-key solution.

Ambika Sharma, COO Jagran Solutions says, “While the route of free sampling during college and youth festivals is prevailing, it was a bigger challenge for us to create the much needed euphoria amongst the audience and get noticed. Chris Pfeiffer India tour not only delivered on excitement & immediate youth connect but created a benchmark in terms of association”.

The tour covered 10 cities including Kolkata, Jaipur, Delhi, Chandigarh, Coimbatore, Ahmadabad, Pune, Mumbai, Cochin and Bengaluru.

About Jagran Solutions

Jagran Solutions is a new age marketing communications company which provides brand activation solutions via Consumer Connect Strategies. It is a unit of Jagran Prakashan Ltd. The group owns multimedia brands like, J9 Ventures providing VAS and mobile marketing solutions, Jagran Engage: OOH media solutions, I Next: tabloid for Youth. Jagran Solutions is a national agency and a pioneer in Integrated Marketing Communications specializing in Planning and Implementation of measurable Brand activations in India with offices in Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai.

Source: Business Wire India


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