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India-Bangladesh Opening Encounter of ICC Cricket World Cup 2011 Peaks at 12.48 TVR* (C&S Households) in Top 6 Metros

February 22, 2011 - New Delhi, Delhi, India

Cricket fans across the country tuned in as the Indian team took on co-hosts, Bangladesh on February 19, 2011. The match delivered a peak rating of 12.48 TVR* across 6 metros according to data issued by research agency TAM. Overall, the opening match delivered an average cumulative TVR* of 7.8 across ESPN, STAR Sports, STAR Cricket & DD1 channels. The match reached out to 27.4 million consumers across 6 metros. The average ratings of the inaugural match across 6 metros show an 11% increase over the opening match of IPL Season 3 across the same target audience.

The city of Bangalore leads the pack with average TVR* of 9.17 for the first match followed by Mumbai (9.14 TVR*), Kolkata (7.7 TVR*), Delhi (7.65 TVR*), Hyderabad (6.43 TVR*) & Chennai (4.94 TVR*).

The superlative performance of the opening match continued online where delivered over 8.5 million page views on the first match day. The live streaming of ICC Cricket World Cup on the website has delivered over 3 million video requests so far. The web streaming has already attracted an incredible 1 million plus unique video viewers so far.

Reacting to these developments, Sanjay Kailash, Executive Vice President – Advertising Sales & New Media, ESPN Software India Pvt Ltd, said, “We are indeed delighted with the ratings. There have been lots of discussions and comparisons with rival properties over the past few months but the opening match of the tournament has clearly proved the fact that ICC Cricket World Cup 2011 is indeed the ‘The Cup That Counts’.In fact, the ratings of the opening match of the ICC Cricket World Cup are substantially higher than the corresponding opening match of IPL 3 for starters. And here we are talking of a larger time duration vis-à-vis a T20 match in IPL. Our partners are also getting the benefit of better deliveries as the superb online performance is adding on to the existing on air offering. We expect the ratings to go up even further as the Indian Cricket Team marches on in its quest for victory and we wish them all the best.”

*Source: TAM Peoplemeter System
Market: 6 Metros
TG: CS 4+
Channel: ESPN, STAR Sports, STAR Cricket, DD1

To view the table, please click on the link given below:
Inaugural Match Ratings

Source: Business Wire India


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