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element14 strengthens Partnership with International Rectifier to Provide the Latest IR Products across Asia Pacific


December 7, 2010 - Bangalore, Karnataka, India

element14, formerly known as Farnell electronics (I) Pvt Limited, the industry’s first fusion of commerce and community supporting millions of engineers and purchasing professionals worldwide, today announced that it has strengthened its global distribution agreement with International Rectifier, a pioneer and world leader in advanced power management technology, from digital, Analog and mixed-signal ICs to advanced circuit devices, power systems and components.

element14 is deeply committed to providing design engineers and maintenance and repair engineers across the region with a wider selection of the most innovative and state-of-the-art products and solutions from International Rectifier. The availability of International Rectifier solutions has steadily increased in the APAC region over the last year with element14also expanding the inventory of International Rectifier products in its range to include, the best-selling devices from other markets as well as the latest in silicon technology, including the Performance Power QFN.

The Performance PQFN is one of the newest additions to the International Rectifier’s HEXFET power MOSEFETs series to address 40V - 250V applications in high performance packaging with industry standard 5x6mm QFN footprint. International Rectifier’s cutting-edge silicon technology delivers a solution for low 0.9mm profile high current rating, low RDS(on), which enables higher efficiency, power density and reliability, making the power MOSFETs well suited for switching applications with limited board space.


The advent-grade technology that International Rectifier employs allows added flexibility for Electronic Design Engineers as they can now select from various levels of on-state resistance and gate charges to balance between performance optimization and cost for a given application, allowing them to customize their purchases to meet specific requirements.

The Asia Pacific region is well positioned to take advantage of this enhanced strategic partnership, benefitting from International Rectifier’s power management technology solutions which will now be available easily to element14’s extensive customer network in the region.

David Poon, Vice President, Asia Sales, International Rectifier, said, “We have already seen tremendous growth over the last year in the region for efficient power management solutions and through our strong partnership with element14, we expect this high-growth trend to continue over the next few quarters. Collaborating strategically with global leaders like element14 enable us to consistently provide our worldwide customer base with the most innovative and cutting-edge solutions through element14’s customer-centric initiatives and multi-channel distribution systems”

William Chong, Regional Director of Supplier, Product & Purchasing Management, element14, Asia Pacific said, “At element14, we are constantly evolving to better service our customers and provide an unmatched procurement experience. We strive to ensure our inventory is stocked with the latest, most innovative and best-selling solutions from leading suppliers all over the world. By strengthening our long-standing partnership with International Rectifier, a brand respected and valued the world over we are providing our customers across the region with a broader range of the most cutting-edge solutions to meet their evolving power management requirements.”

“The timing of this announcement couldn’t be more appropriate as well with the power management semiconductors industry enjoying tremendous growth this year fuelled by the market demand for such products. Our closer working relationship with international Rectifier, a global leader in power management technologies, and a pioneer in MOSEFTs design, we believe that we are in a strong position to meet the growing demand for such technology in the APAC region.”

Industry professionals will be able to enjoy an unrivalled purchase and support experience through element14’s unique service offering. Customers can purchase with ease and flexibility via multiple channels with no minimum quantity or value, and next day delivery. 24/7 customer service telephone support in local languages is also available at http://in.element14.com. In addition, customers can also visit and engage with the element14 online community to research, consult industry experts, and collaborate with design engineers and electronics enthusiasts around the globe.

International Rectifier product brief and high-res image can be downloaded here: http://www.box.net/shared/gic2h27cb3

About International Rectifier

International Rectifier (IR) (Symbol:IRF--NYSE) is a pioneer and world leader in advanced power management technology, from digital, analog and mixed-signal ICs to advanced circuit devices, power systems and components. The world's leading manufacturers of computers, appliances, automobiles, consumer electronics and defense systems rely on IR technology to drive the performance and efficiency of their products. Today, power management technology plays a more important role than ever in saving the world's dwindling energy reserves while tackling tough technology roadblocks.

International Rectifier pioneered HEXFET power MOSFET technology, developing and introducing the first hexagonal topology MOSFETs in 1979. These developments were granted a broad patent just four years later, and since that time, most MOSFET manufacturers have licensed the designs and processes to enter this marketplace. For more information visit the website at: /http://www.irf.com


About element14

element14 offers more than 120,000 products, for next-day delivery from its three distribution hubs located in Shanghai, Singapore and Sydney. The company offers 24/7 telephone support for customers in four languages (English, Chinese, Thai and Korean), catalogue sales, with a hassle-free return policy.

In India, please visit http://in.element14.com/. This eCommerce site is integrated with the Group’s global Community portal (www.element14.com).

Worldwide, element14 is the first collaborative community, research portal and eCommerce website for design engineers and electronics enthusiasts. The website provides product data, design tools, technology information and top brand components to seamlessly facilitate the design process; users can consult industry experts and collaborate with peers around the globe. element14 online Community is sponsored by Premier Farnell plc (LSE: pfl).


About Premier Farnell

Premier Farnell plc is leading the way in the high service, multi-channel provision of essential products, information, software and technology solutions to electronic design engineers, maintenance and repair engineers and purchasing professionals globally. Its differentiated proposition includes 29 local language transactional websites, and the critically important element14 ecommunity for design engineers – an industry first (www.element14.com). With sales last year of £795.3m and underlying profits of £54.8m the Group distributes its comprehensive portfolio of products and services throughout Europe, North America and Asia Pacific, supported by a global supply chain of over 3,500 suppliers and an inventory profile developed to anticipate and meet its customers’ needs. Recently awarded Platinum status by the Business in the Community Corporate Responsibility Index the business takes its CSR commitments very seriously.

While global in scope, Premier Farnell recognises the individual needs of each market and has continued to internationalise its model accordingly, trading locally under different brand names. Its primary electronics businesses trade as Farnell in Europe, Newark in the US, Canada and Mexico and Farnell Newark in Brazil. Across Asia Pacific the business trades as element14.

Key facts
- Over 3,500 leading suppliers
- Over 400,000 products stocked with access to over four million
- Millions of customers in over 156 industries

For more information visit the website at www.Premierfarnell.com

To view photograph kindly click on the link below
Pic 1

Source: Business Wire India

BusinessWireIndia

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