AndhraNews.net
Home » BWI News » 2010 » December » December 7, 2010

Octane Marketing Launches POWER of ONE, Integrated Mobile Marketing Services in India


December 7, 2010 - New Delhi, Delhi, India

On the eve of Digital India Summit 2010, a Delhi based marketing technology company, Octane Marketing, announced the availability of its integrated mobile marketing services in India. Octane, a leader in providing permission email marketing solutions to corporates, has now added another feather to its product offering.

The new marketing platform named POWER of ONE will empower marketing managers to seamlessly send multi-channel (Email, SMS and Social Media messaging) campaigns from a single platform thereby saving costs and time. Explaining it, Mr. Samarth Saxena, co-founder & CTO, Octane Marketing said “Now a day marketers are launching multiple digital campaigns without getting the synergy of different platforms. With our multi-channel integrated campaign architecture in POWER of ONE, marketers will experience a noticeable positive change in their returns on investment.”

The company believes that the mobile market is cluttered with high rates of SMS spamming. Mr. Saxena said, “The objective of launching our own mobile marketing services is to serve marketers in sending their marketing messages through a trusted clean POWER of ONE platform which is not used for spamming the users or the subscribers.”

The biggest benefit of Octane’s arrival in mobile marketing domain is their belief in 100% opt-in marketing. Mr. Saxena explained “We have seen brands in India gain value and build reputation through opt-in marketing or permission marketing with our email marketing solutions. Through the POWER of ONE, we bring the same approach towards SMS campaigns and this will also contribute positively towards reducing spam and inbox clutter for the mobile users.”

Speaking at the occasion Rajiv Prakash, CEO, Future Bazaar says:
The role of Marketing has changed from ‘getting the message out’ to ‘creating conversations’. Now marketers can save time by sending out Email, SMS and social media ready messaging on a single permission marketing platform in a simplified manner and focus on spreading the messaging through communities.”

About Octane

Octane is an easy to use marketing messaging platform designed to increase email and SMS marketing ROI faster than any other medium. It is India’s first integrated marketing solution to offer SMS, email, and social media messaging both in an online (on-demand) or onsite (office premise) edition. This solution includes powerful analytics, subscriber list builder, list management, Google Analytics integration, social media integration, rich set of APIs, IP reputation, Safe listing and professional-level training and support. Octane (www.octane.in) is headquartered in New Delhi.

Source: Business Wire India

BusinessWireIndia

Comment on this story

Share