July Systems' Mi Channel Powers Wall Street Journal Partner Mint's Mobile Portal

New Delhi, Delhi, India

July Systems today announced the launch of Mi Channel on Mint's mobile portal (http://m.livemint.com). Mint is the leading business newspaper from HT Media Ltd, and is an exclusive partner of The Wall Street Journal.

July Systems is a leading mobile media company, and is a pioneer in the space with several major media brands among its customers. July's Mi Channel Platform powers mobile channels for popular news, sports, business, and entertainment brands.

"We're excited to partner with Mint, to offer personalized and user-friendly Mi experiences on mobile to their users," said Rajesh TS Reddy, CEO, July Systems. "July's Mi Channel helps create user-centric mobile internet portals that result in significantly increased usage and advertising inventory. We'll also be rolling out several Mobile 2.0 enhancements for Mint soon"

"With Mi Channel, we're able to offer an enhanced user experience for the Mint mobile audience," said Rashmi Chugh, Head Internet, Mint. "As a leading business site Livemint.com has a vast base of active and involved users looking for the latest in financial and corporate information. We expect that this deployment will translate to increased usage on mobile, and we look forward to deploying more Mi Channel features soon"

With Mi Channel, Mint offers the following experiences on mobile:

-- User-Centric: The service identifies and authenticates mobile users across carriers and devices. Once identified, Mint's portal content is specifically formatted for their mobile device.

-- Live: Users can access live news stories IPO, earnings, mutual funds, and stock quotes.

-- Interactive: Users are able to rate and comment on stories featured on Mint's mobile site, and participate in audience polls - allowing for a more involved experience.

Availability:

To access Mint on mobile, visit http://m.livemint.com.

For more information on July or Mi Channel, visit www.julysystems.com.

About July Systems | Mi - My Mobile Internet

July Systems is a leading mobile media company. July's Mi Channel, the industry's first mobile 2.0 platform, powers direct to mobile channels for media, sports, business, and entertainment brands. These user-centric mobile internet channels result in significantly increased usage, advertising inventory for publishers, and an engaged opportunity for advertisers. For consumers, Mi Channel provides live, personalized, socially networked, interactive and multi-media experiences.

Pioneers in mobile internet products, July's multi-domain team has over a decade of experience in building and launching mobile internet products worldwide. July Systems is privately held and operates out of offices in New York, Los Angeles & Bangalore. The Mi Channel Platform powers some of the most popular brands in the world. They include in the United States - CBS Sports, Vh1, Fox Entertainment Group - Fox Mobile, Fox.com, Fox Reality, FX, Speed, National Geographic, Comedy Central, Nickelodeon, Indy Racing League, Lifetime, and in India - NDTV, Network 18, and Mint. www.julysystems.com

About Mint

Mint is a national business newspaper published by HT Media. Livemint.com is the online edition, and provides global headline news, breaking news, current business, financial, economic and technology news. The company has an exclusive agreement with the Wall Street Journal to publish Journal-branded news and information in India. Mint is today the second-largest business newspaper in India with presence in the key markets of Delhi, Mumbai and Bangalore.
http://www.livemint.com

venkats@julysystems.com rashmi.c@livemint.com

Source: July Systems (Business Wire India)

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