New Delhi, Delhi, India
Buoyed by the success of Maxim, Travel & Leisure, Better Homes & Gardens and, of late, Child; Media Transasia today announced its entry into the music magazine space with the launch of Blender.
Creating waves throughout America by achieving an unprecedented 300% growth rate since its inception, Blender is a music magazine for the 'now' generation. It was born out of a technology-inspired shift in the way music is consumed when gadgets such as the iPOD, the ubiquity of Internet penetration in the urban landscape and the emphasis of essential devices such as the cell phone, on music, have realigned the musical focus 'from albums to singles' and listening to music, from a stationary activity to 'music on the move'.
Speaking on the occasion, Simon Clays, Editorial Director, Blender India said, "Bringing a brand like Blender to India from the US is a great thrill and honour to all of us at Media Transasia India. Knowing the history and success of US Blender, I am confident that Indian consumers will embrace the magazine - Blender is a now product for a now generation. Blender is also a natural extension to our men's lifestyle portfolio and also shows Media Transasia's desire for growth and confidence in the men's sector in India."
"Over the years, music has changed from being recreational to being essential," says Sam Lal, Editor, Blender India. "It has become the most important source of connectivity, conversation and community building amongst the young adult audiences. Blender aims to be the pivotal point for this audience."
"We are extremely excited to be the first international edition for Blender," said Rasina Uberoi, Vice President, Media Transasia. "The readership demographic and the technological advancements in our country are totally conductive for a publication like Blender and we look forwards to an exciting time ahead."
Piyush Sharma, CEO and Publisher, Media Transasia added, "After Media Transasia's success in identifying need gaps and positioning the international titles right in the urban Indian magazine landscape, we are confident of Blender going the similar success route as other international titles in the stable. The unique distribution strategy enables Blender to launch with an unprecedented 150,000 print order for the launch issue. We are thankful to our advertisers to repose their trust in us and look forward to the readers replicating the same with matching enthusiasm."
Combining the best of popular international music and the vibrant, ever-growing indigenous music scene and lifestyle trends, Blender will be a magazine that will showcase the colours of music in all their kaleidoscopic glory.
About Media Transasia India
Media Transasia is one of Asia's most diversified and largest publishing groups. Based in Bangkok, the company publishes more than 25 magazines for various Asian markets in 8 languages: English, Thai, Chinese, Hindu, Urdu, French, German, and Japanese. The magazines include travel and inflight, credit and charge-card, fashion and lifestyle categories, among others. Its leading titles in India include Swagat, Discover India, Architecture & Design. The international titles launched in India include Maxim, Travel and Leisure, Better Homes and Gardens and Child.
About Alpha Media Group
Alpha Media Group Inc. is a multimedia company that includes Maxim and Blender magazines and Maxim digital. Maxim magazine is the most successful young men's lifestyle magazine in America reaching more than 12.4 million readers each month. Blender is a general interest music magazine that reaches nearly 2 million readers monthly. Maxim digital encompasses Maxim.com, Blender.com and Stuffmagazine.com and reaches more than 5 million unique visitors each month. Maxim magazine is published in 47 countries; Maxim radio is broadcast on Sirius Satellite radio on channel 108. Alpha Media Group Inc. is owned by Quadrangle Capital Partners II LP, a private equity fund focused on the media and communications industries.
To view Blender's cover page, please click on the link given below:
Blender's cover page
Source: Blender (Business Wire India)
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