New Delhi, Delhi, India
Xerox Corporation today created history by announcing the global launch of 8 mono printers and MFPs for the first time in India, ahead of the rest of the world. The global launch which was kicked off from India will be rolled out subsequently in 162 countries and underlines India as a strategic destination for Xerox Corporation. The newly launched products range from small, cost-effective A4 printers to feature-rich monochrome MFPs and are targeted at the fast growing SMB community (small and medium businesses) that is expected to spend $1.3 billion on printing and printing supplies in 2008, as per a report by AMI Partners.
According to AMI Partners, India will be the fastest growing major market in the APAC region with IT spending set to increase more than 20 per cent in 2008, to US$9.7 billion. Banking, Financial Services and Manufacturing are expected to be the growth engines leading to increased business spending in India.
Xerox's newly launched products include: Xerox Phaser 3600 (40 ppm A4 mono printer), Xerox Phaser 3250 (30 ppm A4 mono printer), Xerox Phaser 5550 (50 ppm A3 mono laser printer), Xerox Phaser 3100 MFP (21 ppm A4 multifunction printer), Xerox WorkCentre 5020 (20 ppm A3 mono multi-functional printer), Xerox WorkCentre 5016 (16 ppm A3 mono multifunctional printer), Xerox Workcentre 5225 (25 ppm A3 mono printer) and Xerox WorkCentre 5230 (30 ppm A3 mono printer).
The growing India SMB Opportunity
-- SMBs are increasingly focusing on better print outputs and printer usage
-- SMBs in India will spend $9.7 billion on IT this year (an increase of 22% over last year)
-- SMBs in India to spend $1.3 billion on printing and printing supplies in 2008 (an increase of 16% over last year)
Source: AMI Partners
Commenting on India's status as the launch country for Xerox Corporation to announce these products ahead of the world, Mr. Carl Bothner, vice president and general manager, desktop multifunction and printer business unit, Xerox Office Group, Xerox Corporation said, "India is a strategic market for Xerox Corporation and has the right characteristics in terms of business opportunity - a market that is growing, and a market that we believe holds the potential to be an engine of growth for the company. It is also amongst the fastest growing SMB economies in the world, which is a key reason we chose this market as the first place to announce these new products."
Andrew Horne, managing director, Xerox India Ltd, said, "2008 has been a historic year for Xerox India, starting with a major brand repositioning initiative followed by a series of marketing activities across our three lines of business to reach out to our customers and the business community. The launch of our new products is an extension of our strategy to get closer to our customers, relate more directly to the Xerox brand and make stronger inroads in the SMB community".
Added Mr. Horne, "I am delighted that Xerox Corporation has chosen India as a platform for the global launch, underlying the growing importance of India as a strategic destination for Xerox Corporation."
Said Princy Bhatnagar, director, office business group, Xerox India Limited said, "Today's competitive business demands 'to do more' while spending less. This is a challenge, especially for small and mid-size businesses that need to invest to grow. Xerox's portfolio of technology gives these businesses an array of choices to fit products and solutions the way they work, without breaking the bank. We will be rolling out a multi-city roadshow across the top 15 non-metro cities to showcase Xerox's newly launched products, to our channel partners and SMB customers across India."
The new Phaser black-and-white printers and MFPs join Xerox's growing stable of products designed with the small and mid-sized business in mind and plays critical role in Xerox's overall SMB strategy. In addition to offering a broader product portfolio, Xerox is expanding its distribution network, making it easier for the SMB market to benefit from the cost and quality advantages of doing business with Xerox. Xerox Corporation's most notable channel expansion initiatives include the acquisition last year of Global Imaging Systems Inc., in the U.S., and its planned acquisition of Veenman B.V., the largest office technology distributor in the Netherlands.
About the products
Xerox Phaser 3600
The Xerox Phaser 3600 laser printer is a robust 40-ppm printer with duplex printing and networking facilities. Meeting the needs of a workgroup and even a small office, the Phaser 3600 includes advanced security features and Xerox's CentreWare® Internet Service technology, making the printer easy to use and maintain. The printer comes in two variants of 3600N priced at MRP of Rs. 45644 and 3600DN at an MRP of Rs.54012.
Xerox Phaser 3250
The Xerox Phaser 3250 laser printer, is small in size but rich with features, including automatic two-sided printing and the ability to print up to 30 pages per minute. It also includes a network-ready version, packing many features into a small footprint. The printer comes in two variants of 3250D priced at MRP of Rs.19018 and 3250DN at an MRP of Rs.24090.
Xerox Phaser 5550
Built on the award-winning Phaser 5500 platform, the Phaser 5550 laser printer features automated tools for easy installation and service. The printer is geared to medium and large workgroups and comes with PhaserSMART®, an online troubleshooting tool that helps diagnose and solve potential printing issues, preventing maintenance calls and increasing its reliability. The Phaser 5550 produces tabloid-sized prints
up to 50 ppm for both single and double-sided pages. The printer comes in three variants of 5500N priced at MRP of Rs.244066, 5500DN at Rs. 282419 and 5500DT at an MRP of Rs. 317286.
Xerox Phaser 3100
Xerox combined ease of use, reliability and low-cost to build the Phaser 3100MFP. The system, Xerox's lowest-priced MFP, makes office work easy with print speeds up to 21 ppm and features like "scan to e-mail," a full keyboard for the fax directory, and Optical Character Recognition software that converts scanned documents into text-searchable files. It comes in two variants 3100 MFO P/S at an MRP of Rs. 12160 and 3100 MFP P/X at an MRP of Rs. 17279.
Xerox WorkCentre 5016 and Xerox WorkCentre 5020
Small and medium-sized business can also turn to the WorkCentre 5016 and WorkCentre 5020 for cost-effective productivity. With print and copy speeds of 16 and 20 ppm respectively, these multifunction printers start at an estimated MRP of Rs. 57000 and Rs. 85000. They feature a scanning functionality with a paper capacity of up to 800 sheets for powerful, ongoing printing and copying. The WorkCentre 5016 and WorkCentre 5020 offer Power Save and Toner Save modes, which enable customers to save energy and stretch toner use, and "ID Card Copy," which lets people copy both sides of a document, such as a driver's license, onto one side of a piece of paper.
Xerox WorkCentre 5225 & Xerox WorkCentre 5230
The modular and easy-to-manage WorkCentre 5225/5230 multifunction printer is packed with high-end features to deliver a level of productivity beyond the typical office MFP. With print and copy speeds of 25 and 30 ppm respectively, base copier configurations start at an estimated MRP of Rs. 185000 and Rs. 216000. Powerful scanning, printing and fax features can be added to meet customers' specific needs and introduce new productivity-enhancing workflows in the office environment. In addition to Xerox's EIP, the WorkCentre 5225/5230 also has comprehensive security features such as "scan-to-password-protected PDF," hard-disk overwrite and data encryption to ensure that confidential data stays private over the network.
About Xerox India Limited
Xerox India Limited is a part of Xerox Corporation (NYSE: XRX), a Fortune 500 global document management company. Xerox India offers an array of innovative document solutions, services and systems - including color and black-and-white printers, digital multifunction devices and digital copiers - designed for offices and production-printing environments. It also offers associated supplies, software and support. The company's vision is to implement a multi-channel coverage model based on market potential, separated by segment/industry that will allow Xerox to reach more customers at lower costs, with products that reflect market needs. The company has received ISO 9002 certification for its manufacturing and customer service support operations as well as ISO 14001 for complete environment management systems.
About Xerox Corporation
With sales of $17 billion, Xerox is the world's largest technology and services Company specializing in document management. From desktop printers and multifunction office systems to high-speed color presses, outsourcing and digital imaging, we provide the industry's broadest portfolio of document systems and services for businesses of any size.
Source: Xerox (Business Wire India)
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